May 14, 2021

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4Afrika device programme kicks off in Kenya

Microsoft, Intel East Africa and the Kenya Private Schools Association (KPSA) have teamed up to launch a pilot of the 4Afrika Youth Device programme. The scheme aims to give schools and students access to affordable devices with flexible payment options. Devices available through the 4Afrika programme range in price from KES30,000 (US$347) to KES50,000 (US$579) and will be available locally through Mitsumi Distribution. Read full story

by Stuart Wilson, Tuesday 4 March 2014

DISTREE Africa event announced for June 2014

DISTREE Events is expanding into the African market in 2014, driven by demand from technology vendors for an effective regional channel development platform. DISTREE Africa will provide technology product, service and solution suppliers with easy access to leading channel partners from across this vast region in one place at one time. The inaugural DISTREE Africa will take place in Nairobi, Kenya from June 19th to 21st 2014. Read full story

by Stuart Wilson, Wednesday 26 February 2014

Lenovo picks up PC prize at ‘ECA: 2014 Awards’

Lenovo picked up the coveted PC Vendor of the Year Award at the ’EMEA Channel Academy: 2014 Awards’, which were held on February 13th in conjunction with DISTREE EMEA in Monaco. Samsung was also a standout performer with strong support from EMEA channel partners, picking up three awards in total: Smartphone Vendor of the Year, Tablet Vendor of the Year, plus Wearable Technology & Connected Devices Vendor of the Year. Read full story

by Stuart Wilson, Tuesday 18 February 2014

Energy Sistem to launch smartphones

Spanish technology and consumer electronics brand Energy Sistem has confirmed that it plans to enter the smartphone market with a range of devices starting at €99 (US$135). The announcement comes immediately after Energy Sistem’s successful participation in DISTREE EMEA as a Silver Sponsor of the regional channel event. The new range will launch in the next few months. Read full story

by Stuart Wilson, Tuesday 18 February 2014

Distributor winners announced at ‘ECA: 2014 Awards’

Volume ICT and consumer electronics (CE) distributors from across Europe, Middle East and Africa (EMEA) were recognised for channel excellence at the ‘EMEA Channel Academy: 2014 Awards’, held in conjunction with DISTREE EMEA 2014. In total, ten regional awards and three initiative awards were presented to distributors during a Gala Dinner held in Monaco on Thursday February 13th. Read full story

by Stuart Wilson, Tuesday 18 February 2014

Kensington eyes emerging markets channel growth

Accessories brand Kensington will look to expand its distribution channel reach through its participation at this week’s DISTREE EMEA event in Monaco. Simon Russen, EMEA sales director at Kensington, said: “We are looking for new distributors, particularly in emerging markets in the Middle East, Africa and Eastern Europe.” Read full story

by Stuart Wilson, Monday 10 February 2014

Ricoh ready to showcase GelJet printers

The Ricoh team will be in Monaco this week at DISTREE EMEA looking to build channel awareness for its new GelJet printers. Ahmed Kamal, regional sales head for Middle East & Africa (MEA) at Ricoh’s international division, said: “During the event we will be showcasing our new product range, including GelJet printers – a cost effective and eco-sensitive alternative to laser and inkjet printers for homes and offices.” Read full story

by Stuart Wilson, Monday 10 February 2014

Esquire signs Thrustmaster and Hercules

South Africa-based distributor Esquire Technologies has added Thrustmaster and Hercules products from Guillemot Corporation to its portfolio. The two companies first met at a DISTREE channel event, going on to sign a South African distribution deal. Guillemot designs and manufactures interactive entertainment hardware and accessories. Read full story

by Stuart Wilson, Monday 3 February 2014

Esquire’s e-commerce edge in South Africa

South African ICT and consumer electronics (CE) distributor Esquire is attending next month’s DISTREE EMEA event in Monaco. The annual channel event provides a powerful and unique platform for volume distributors from across EMEA to pre-schedule one-on-one meetings with senior vendor executives from hundreds of different brands. Asgar Mahomed, CEO at Esquire, said: “We plan to elevate Esquire’s stature even higher within the channel by participating at DISTREE EMEA, meeting both existing and potential business partners.” Read full story

by Stuart Wilson, Friday 17 January 2014

Tripp Lite signs Metra as distributor

Power protection, connectivity and IT infrastructure products vendor Tripp Lite has signed Metra Computer Group as a Middle East distributor. Metra will sell and support the vendor’s portfolio of SMB and enterprise solutions through its network of 5,000-plus channel partners across the Middle East and North Africa (MENA) region. Read full story

by Stuart Wilson, Thursday 2 January 2014

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