May 7, 2021

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Lulu and Ctroniq team up for Saudi Arabia promotion

Mobile device brand Ctroniq will team up with hypermarket chain Lulu for a ‘Digital Week’ promotion in Saudi Arabia running at the end of April and beginning of May. Sumesh C. Mohan, central buyer at Lulu Saudi Arabia, said: “Lulu has become one of the leading hypermarkets chain in Saudi Arabia and has marked its growth trajectory year-on-year in the consumer electronics segment. We are pleased to continue our association with Ctroniq for the third consecutive year.” Read full story

by Stuart Wilson, Friday 29 April 2016

Al Hosani confirmed for DISTREE Middle East

The Middle East’s leading distributors of consumer technology products are exhibiting at next month’s DISTREE Middle East channel event in Abu Dhabi. The unique ‘trade only’ event gives distributors unparalleled access to senior buyers and top executives from the region’s most influential retailers and e-tailers. Each distributor sets up a series of pre-scheduled one-on-one meetings with buyers, giving them a powerful platform to showcase their vendor portfolio and outline their retail channel strategy for 2016. Al Hosani is one of dozens of top distributors already signed up to exhibit at this year’s event. Read full story

by Stuart Wilson, Wednesday 27 April 2016

PNY Technologies targets Middle East expansion

Multicategory vendor PNY Technologies has now opened a Middle East operation and plans to establish strong relationships with the region’s leading retailers and e-tailers. PNY Technologies has also confirmed its participation at next month’s DISTREE Middle East, which takes place in Abu Dhabi from 10-12th May. DISTREE Middle East is the region’s leading annual event for the retail channel, giving exhibitors the opportunity to pre-schedule one-on-one meetings with senior executives and buyers from top retailers and e-tailers. Read full story

by Stuart Wilson, Monday 25 April 2016

Aptec adds Acronis rights in MEA

Middle East and Africa distributor Aptec, which is part of Ingram Micro, has signed a distribution deal with Acronis, a global leader in hybrid cloud data protection solutions for physical, virtual, and cloud environments. With this agreement, Ingram Micro is now authorised to distribute Acronis to channel partners in United Arab Emirates, Oman, Kuwait, Bahrain, Qatar, Yemen, Egypt, Libya, Lebanon, Jordan, Iraq, Saudi Arabia, Pakistan, Afghanistan, Morocco, Algeria, Tunisia, and South Africa. Read full story

by Stuart Wilson, Monday 18 April 2016

Crumpler ready to expand Middle East retail reach

Bags brand Crumpler is ready to expand its retail reach and build consumer awareness in the Middle East region. The Crumpler brand now has a European operation based out of Cologne, Germany, and is keen to spread the brand message to business partners and consumers alike. Ely Werneck, international key account manager at Crumpler, said: “Our goal [at DISTREE Middle East] is to meet our existing partners in the region and also identify potential new partners that can drive our business forward and help us introduce new collections we have developed for this market.” Read full story

by Stuart Wilson, Friday 15 April 2016

New ‘MMR20’ programme launched for leading consumer technology brands participating at DISTREE Middle East

DISTREE Events has announced the launch of a new exclusive vendor programme for DISTREE Middle East, which takes place on 10-12th May 2016 in Abu Dhabi, UAE. The new programme, called ‘MMR20’, is reserved for consumer technology brands that have demonstrated a sustained retail leadership position in one or more product categories across the Middle East during the last year. Read full story

by Stuart Wilson, Tuesday 12 April 2016

DISTREE Middle East invites consumer technology channel to submit applications for MERA initiative awards

DISTREE Events has confirmed a deadline of Sunday May 1st to enter the four submission-based awards, which form part of the ‘Middle East Retail Academy (MERA): 2016 Awards’ taking place at next month’s DISTREE Middle East. The annual MERA Awards, taking place for the 9th consecutive year in 2016, celebrate excellence in the region’s technology and consumer electronics (CE) retail channel. Read full story

by Stuart Wilson, Friday 8 April 2016

Laut eyes Middle East retail channel growth

Apple accessories brand Laut plans to increase its Middle East retail channel reach in 2016. Laut is participating at DISTREE Middle East, the premier annual channel event for consumer technology brands. Christian Morgenstern, founder and CEO at Laut International, said: “We believe the entire Middle East represents a growth opportunity for Laut. Good products create good business opportunities for retailers in the Middle East.” Read full story

by Stuart Wilson, Friday 8 April 2016

Orange buys €75m stake in Africa Internet Group

Telecoms operator Orange has acquired a €75m (US$85.5m) equity stake in Africa Internet Group, joining AXA, Goldman Sachs and longstanding investors MTN Group, Millicom and Rocket Internet. Through this investment, which will be accompanied by a series of strategic partnerships between the subsidiaries of the two groups, Orange will help online marketplace Jumia and other websites run by Africa Internet Group to accelerate their growth and seize development opportunities in Africa. Read full story

by Stuart Wilson, Thursday 7 April 2016

Lime Concepts drives retail growth through innovation

Dubai-based consumer technology distributor Lime Concepts reckons that portfolio innovation is vital for retailers looking to maintain sales growth. Dushyant Nagpal, managing partner at Lime Concepts, stated: “Retailers should work with us because we not only bring great products [to market]; we add new categories. We have been pioneers in kids tech products and can proudly claim the widest range of products in the category - including tablet cases, volume limiting headphones, Disney licenced tech products, gaming toothbrush accessories and more.” Read full story

by Stuart Wilson, Thursday 7 April 2016

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