May 17, 2021

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Increased number of ICT and CE brands set to attend DISTREE EMEA 2014

DISTREE EMEA provides a platform for hundreds of ICT & CE brands to showcase their latest products to the region’s most influential channel partners. From start-ups to A-brands, DISTREE EMEA has become a ‘must attend’ event for all vendors looking to manage, build or launch regional routes-to-market. Farouk Hemraj, Director & Co-Founder at DISTREE Events participated in a recent Q&A session, providing an update on planning for this year’s event. Read full story

by Stuart Wilson, Thursday 2 January 2014

Nomination and submission forms now open for ‘EMEA Channel Academy: 2014 Awards’

The ‘EMEA Channel Academy: 2014 Awards’ will take place in conjunction with DISTREE Europe, Middle East and Africa (EMEA), the region’s leading annual event for the volume ICT and consumer electronics (CE) channel. The sixth annual awards will honour the region’s leading retailers, distributors and vendors across 27 separate categories during a Gala Dinner taking place on February 13th 2014 in Monaco. The nomination and submission forms for all awards are now open. Read full story

by Stuart Wilson, Friday 13 December 2013

Wearable Technology (WT) & Connected Devices Channel Summit to launch at DISTREE EMEA 2014

DISTREE EMEA has confirmed the inclusion of a new Wearable Technology (WT) & Connected Devices Channel Summit as part of its overall 2014 event agenda. DISTREE EMEA is the region’s leading channel event for distributors, retailers and e-tailers of ICT and consumer electronics products in the Europe, Middle East and Africa (EMEA) region. Read full story

by Stuart Wilson, Friday 6 December 2013

When Merlin meets Merlion in Singapore

It will be a case of Merlin meets Merlion at next week’s DISTREE Asia Pacific (APAC) event in Singapore. Merlin Digital is a leading private label brand in the Middle East for technology and gadgets, with a head office in Dubai, UAE. The company claims that it has wowed customers in the Middle East since the late 1990s. The Merlion is a mythical creature with the head of a lion and the body of a fish, used as a mascot and national personification of Singapore. Siraj Hanifa, director at Merlin Digital Singapore, explains why the company is participating in DISTREE APAC 2013. Read full story

by Stuart Wilson, Tuesday 5 November 2013

INTERVIEW: Chloe Liu, PhotoFast

Taiwan-based PhotoFast has been carving out a reputation as an innovator in storage solutions and mobile accessories. PhotoFast is committed to expanding its channel reach around the world and has attended several DISTREE Events to meet top distributors and retailers in different continents. PhotoFast will attend DISTREE Asia Pacific (APAC) in Singapore this November. Channel APAC caught up with Chloe Liu, VP of sales at PhotoFast, to get the lowdown on the company’s regional plans. Read full story

by Stuart Wilson, Thursday 31 October 2013

Retail-to-Business (#R2B) Advisory Board holds first meeting

The first meeting of the Advisory Board for the 2014 Retail-to-Business (R2B) channel summit took place in Paris last month. The R2B Advisory Board includes senior channel executives from major ICT vendors including Lenovo, AMD, and Lexmark. Retailers in the Advisory Board include Fnac and Maplin, with many other major players pledging their support to attend the conference. Distributor Tech Data is also a launch member of the R2B Advisory Board. Read full story

by Stuart Wilson, Friday 11 October 2013

GITEX 2013: Channel updates

It’s that time of year again as the Middle East market gears up for GITEX month. First up is Shopper from 5-12th October, followed by Technology Week running 20-24th October. With Shopper now happening twice a year, this October’s event has lost some of its impact. Holding it on separate dates from the trade show also means less overall buzz during Technology Week. Nevertheless, you can keep checking back here to stay up to speed on any worthwhile channel announcements. Read full story

by Stuart Wilson, Thursday 26 September 2013

New Retail-to-Business (#R2B) channel summit confirmed for DISTREE EMEA 2014

DISTREE EMEA has announced the inclusion of a new Retail-to-Business (R2B) summit as part of its 2014 event agenda. The new session will be hosted by ICT channel tracking research experts CONTEXT and will cover all major European markets. The inaugural R2B summit will take place in Monaco on Wednesday 12th February 2014 as part of the DISTREE EMEA agenda. Read full story

by Stuart Wilson, Thursday 18 July 2013


Taking place for the 6th year in a row in 2013, the Middle East Retail Academy (MERA) Awards once again celebrated excellence in the regional ICT and consumer electronics (CE) retail channel. Using a unique live voting system, dozens of senior vendor executives selected the Retailer of the Year across nine national markets. Mass merchants Carrefour and Lulu were celebrating in 2013, picking up awards in four and three countries respectively. Read full story

by Stuart Wilson, Wednesday 10 July 2013


The Middle East Retail Academy (MERA) has formally announced the vendor winners from this year’s retail channel awards, which took place recently in conjunction with DISTREE Middle East 2013 in Abu Dhabi. A total of 150 senior retail executives voted live for their preferred brands across 15 separate categories. Samsung led the way, receiving awards in three separate categories, while Dell picked up two awards. A further 11 vendors won one award apiece. The PC Vendor of the Year Award was a dead heat with both Samsung and Dell picking up 26% of the live vote each. Read full story

by Stuart Wilson, Friday 5 July 2013

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