May 17, 2021

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Middle East sales events: what vendors really think

This year’s DISTREE Middle East will unite vendors, distributors and retailers involved in the region’s ICT and consumer electronics (CE) channel for a series of discussions and workshops. The proliferation of special sales events – especially in the UAE market – will be one major topic. With Gitex Shopper happening twice a year, the launch of Abu Dhabi Electronics Shopper (ADES) and national sales events increasing across the region, one critical question looms large: does the channel actually benefit from these events? Channel EMEA set out to discover what vendors really think. Read full story

by Stuart Wilson, Wednesday 1 May 2013

DISTREE Events opens new Asia office

DISTREE Events has expanded its international presence, opening a new office in Taipei to meet increased demand from local ICT and consumer electronics (CE) brands for its services. DISTREE Events provides global channel development services, assisting companies to launch, build or manage routes-to-market in fast-growing markets around the world. Read full story

by Stuart Wilson, Wednesday 24 April 2013

DISTREE Middle East to host expanded ‘Middle East Retail Academy: 2013 Awards’

The ‘Middle East Retail Academy (MERA): 2013 Awards’ will be held in conjunction with DISTREE Middle East in Abu Dhabi on May 22nd. Established in 2008, the annual MERA Awards recognise excellence in the volume ICT and consumer electronics (CE) channel, with specific award categories for vendors, distributors and retailers. Read full story

by Stuart Wilson, Friday 19 April 2013

DISTREE Russia & CIS to celebrate tenth year at expanded 2013 St. Petersburg event

DISTREE Russia & CIS will take place for the tenth year in a row in 2013. This year’s DISTREE Russia & CIS, which takes place from June 25-27th at the Pulkovskaya Radisson, St. Petersburg, will once again unite senior executives from ICT and consumer electronics (CE) brands with the region’s most influential channel partners.The event gathers hundreds of senior executives from vendors, distributors, retailers and resellers in one place at one time. Read full story

by Stuart Wilson, Friday 15 March 2013

DISTREE Middle East extends reach

DISTREE Middle East has announced that it will invite senior executives from leading ICT and CE retailers in Africa, Turkey and CIS states to participate in its 2013 event. The inclusion of these new geographies opens up channel growth opportunities in fast-growing markets for exhibitors attending DISTREE Middle East, which takes place from May 21st to 23rd in Abu Dhabi. Read full story

by Stuart Wilson, Tuesday 12 March 2013

‘EMEA Channel Academy: 2013 Awards’ winners announced at DISTREE EMEA

Fifth annual channel awards ceremony took place in Monaco last week in conjunction with DISTREE EMEA. Ingram Micro and Tech Data picked up two distributor awards apiece, with a new voting system in place for 2013. Live electronic voting by hundreds of retailer and distributor executives saw Microsoft and Samsung both pick up two vendor awards. Read full story

by Stuart Wilson, Monday 25 February 2013

DISTREE EMEA 2013 ends with record number of meetings at channel forum

More than 6000 pre-scheduled meetings took place at DISTREE EMEA 2013, setting a new record for the annual channel event. More than 140 brands were represented, meeting channel executives from the region’s leading distributors, retailers and e-tailers. Thousands more informal meetings also took place during the three-day event in Monaco. Read full story

by Stuart Wilson, Monday 25 February 2013

DISTREE EMEA 2013 drives ICT & CE channel business at record-breaking Monaco event

Channel management and business development in the Europe, Middle East & Africa (EMEA) region becomes a whole lot easier for 140-plus ICT and consumer electronics (CE) brands this week. DISTREE EMEA, the region’s leading annual event for the volume ICT & CE channel, starts today with more than 5500 pre-scheduled one-on-one meetings already confirmed for the three-day event. Read full story

by Stuart Wilson, Tuesday 19 February 2013

INTERVIEW: Andrew Buxton, AMD

This month’s DISTREE EMEA event in Monaco attracts hundreds of manufacturers to meet channel executives from across the region. Components giant AMD is sending a delegation as it looks to spread its message to both potential and existing partners. Channel EMEA asked Andrew Buxton, director of sales component channel and regional OEMs EMEA at AMD, why the vendor was participating and its goals for 2013. Read full story

by Stuart Wilson, Tuesday 12 February 2013


The full list of vendor nominations for the ‘EMEA Channel Academy: 2013 Awards’ has been published. The awards, taking place for the fifth year in a row, are staged in conjunction with DISTREE EMEA in Monaco. A total of 43 different vendors received official nominations with nine brands nominated in multiple categories. Sony picked up five nominations while Samsung made the short list in four categories. Toshiba was nominated in three categories with Asus, Canon, HP, Logitech, Microsoft and Seagate all nominated for two apiece. Read full story

by Stuart Wilson, Monday 11 February 2013

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