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Acer plans road show as MEA revamp continues

by Stuart Wilson, Tuesday 15 January 2013

Hardware vendor Acer hopes to deliver sustainable, profitable growth to its channel partner ecosystem across the Middle East and Africa (MEA) in 2013 and beyond, according to its Dubai-based management team. Acer is embarking on a road show to educate all its channel partners, on its new strategy and channel programme for 2013.

Acer’s partners and distributors can look forward to increased support particularly in terms of customised training, certification, and sales lead generation, according to the vendor. Acer continues to build up its MEA operation with new staff coming on board.

Amin Mortazavi, Acer VP MEA, said: "MEA remains one of the strongest performing IT markets in the world. Empowering our channel partners in the region and facilitating their growth is instrumental for Acer’s continued success. Acer commits to a significant increase in the level of support we provide to our partners to facilitate a dynamic business model that encourages them to be pro-active. Working together, we can capture an even more significant share of this growing, hugely exciting IT market."

Ali Nemati general manager at Acer Middle East, added: "Acer’s business model has proven to be very successful, and keeping our partners informed, motivated and making them profitable, has remained vital to our sustained growth. Our channel partner ecosystem can look forward to renewed and improved support from Acer.”

Acer’s channel road show will visit Saudi Arabia, Qatar, Oman and Kuwait. The first event is scheduled for January in Dubai, with a dedicated event for SMBs in the afternoon. The road show then visits Saudi Arabia on 4th February, Kuwait on 18th February, Qatar on 5th March and Oman on 18th March. Acer also has plans to visit Karachi and Lahore in Pakistan on 11th and 13th February respectively.

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