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HOME REGIONS Middle East › Lenovo partner programme launches in MEA

Lenovo partner programme launches in MEA

by Stuart Wilson, Wednesday 9 January 2013

Hardware vendor Lenovo has launched its partner network programme (PNP) in the Middle East and Africa (MEA) region. The PNP is designed to boost channel partner skills. Lenovo’s PNP offers tools to improve partner relations and includes free online resources and a loyalty reward scheme. The PNP offers three categories of participation: member, premium and gold partner.

As partners progress up the membership levels they become entitled to additional resources and benefits.

Djillali Lahiani, MEA channel manager at Lenovo, stated: "Our channel partners are fundamental to the success of our business as we strive towards becoming the number one PC manufacturer globally. The channel is our primary route to both the enterprise and consumer market and it is important our partners understand our products and capabilities.”

"Our relationship with our partners is the crux of our success globally and in the region; we invest heavily in this relationship and ensure our product portfolio is designed to enable our partners succeed. We are excited about Lenovo partner network and look forward to the long term results that will be seen from the support and help of our channel partners," he added.

DISTREE Middle East 2013

DISTREE Middle East is the ultimate professional networking event for senior executives from the consumer electronics, digital device and ICT products retail channel in the Middle East region. DISTREE Middle East is a focused event for retail executives based on the successful concept of bringing high-level buyers from emerging markets into productive contact with vendors.

DISTREE Middle East 2012 attracted more than 580 senior executives from the region’s consumer electronics, digital device and ICT products retail channel. These included the powerful buyers and decision makers responsible for product selection for the retailers they represent.

Not only is DISTREE Middle East a powerful business platform, it is also an annual networking function allowing vendors to meet face-to-face with both existing and potential new retail partners from across the Middle East, plus North Africa and the CIS region.

DISTREE Middle East 2013 will take place on May 21-23rd at Fairmont Bab Al Bahr Hotel, Abu Dhabi, UAE. For more information and to secure your place at the region’s number one retail channel event, contact quoting code DME13.

For retail executives, attending DISTREE Middle East is time well spent. In just three days you can hold dozens of face-to-face meetings with existing and potential new vendors, meet with your peers from across the region, find out more about the latest industry trends and market data. All this at one exclusive event: DISTREE Middle East - the ‘must-attend’ event for vendors and retailers associated with the region’s consumer electronics, digital device and ICT products channel.


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May, 2021

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