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Nexans hunts Saudi partners

by Stuart Wilson, Tuesday 2 September 2008

Cabling solutions outfit Nexans is on the hunt for distributors and resellers in Saudi Arabia. Responding to a sharp increase in Middle East market potential, Nexans reckons that a stronger channel presence in the Kingdom will open up a number of new business opportunities as well as specific vertical markets.

Tarek Helmy, regional director Gulf and Middle East at Nexans, said: “Saudi is one of the key markets for Nexans in the Middle East region. With so much infrastructure development taking place there, we see tremendous growth potential for our products and solutions.”

“Our objective is to ensure that we offer our best-of-breed cabling solutions combined with excellent service and support to customers in Saudi Arabia. In addition to the strong partnership we have with the largest integrators in Saudi Arabia, we are looking to recruit performance-based resellers backed up by a strong value added distributor who will work closely with us to promote our solutions extensively in the local market,” Helmy added.

Nexans has been serving the Middle East region through its local offices and is supported by its strong network of channel partners. Nexans is looking at building more strategic alliances across the region with system integrators that have project management skills as well as implementation expertise across all the key vertical segments including data centres. The new partnerships will hold the key to providing better solutions and service to customers in various market sectors across the Kingdom.

’The Middle East is a fast growing market and we are well placed to meet its cabling needs along with our strategic partners. We are in the business of providing state-of-the-art solutions to our clients in all sectors including telecom, oil and gas and utility. By appointing new channels in the market, we want to demonstrate our commitment to our customers in the region. Nexans will offer round-the-clock support and training to our new partners and strong service and technical support to our customers locally,” Helmy concluded.

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