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Exit40 takes on Zed-3

by Stuart Wilson, Tuesday 2 September 2008

Dubai-based value-added distributor Exit40 has boosted its product portfolio, signing a deal to push IP communications kit vendor Zed-3’s portfolio throughout the Middle East, Africa, Pakistan and CIS. Exit40, which has been operating for more than a decade, has eight offices spanning six countries.

Morten Galle, CEO of Exit40, commented: “Exit40 is a leading value added distributor, with an extensive reseller database of system integrators, value added resellers, and retail customers in the Middle East, Africa, and the CIS region.”

“The distribution agreement with Zed-3 shows once again our strategic approach and commitment to our channel partners in the region. All of our channel partners will especially benefit from our wide range of products that comprises brands that do not compromise in quality,” Galle added.

Zed-3 designs and manufactures IP PBXs, IP phones, and IP gateways. All products are based on open standards and use SIP for the communications protocol, according to the vendor. Exit40 distributes communications, networking, and storage products from Netgear, Sonicwall, Trapeze, and Buffalo. Exit40’s points of presence include offices in Greece, Switzerland and Jebel Ali in the UAE.

Iain Milnes, president of Zed-3, said: “What attracted us to Exit40 is their commitment to quality and their geographical reach. We have trained their technicians and sales staff and they are now ready to support sales and installations throughout the region. Their strategy and the incredible enthusiasm they have shown for our products have been amazing. We are all particularly optimistic for the potential sales of the GS8 modular gateway.”

Galle added: “We are delighted to have signed the distribution agreement for the Middle East, Africa, and CIS region with Zed-3. Our continued strong growth and our ability to attract a premier partner like Zed-3 prove to both channel partners and vendors that we are the distributor of choice in this region.”

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May, 2021

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