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HOME REGIONS Africa › Tripp Lite signs Mitsumi for African reach

Tripp Lite signs Mitsumi for African reach

by Stuart Wilson, Friday 23 November 2012

Power protection, connectivity, and infrastructure kit supplier Tripp Lite has inked an African distribution deal with Mitsumi. The tie-up will see Mitsumi push Tripp Lite products into developing IT markets in both East and West Africa. The two companies hope to further establish Tripp Lite’s reputation as an uninterruptible power supply (UPS) systems vendor.

Mitsumi will distribute a wide range of Tripp Lite products, with a focus on single phase UPS systems (up to 20KVA) for small to medium businesses.

“Our new strategic partnership with Mitsumi Distribution ably positions Tripp Lite as a key provider of UPS systems," said Vipin Sharma, VP Middle East, Africa and CIS Sales at Tripp Lite. “Mitsumi’s relationship with more than 1000 resellers across East and West Africa is the perfect vehicle for providing all sizes of businesses with top of the line Tripp Lite solutions that can help them achieve their growth goals.”

Mitesh Shah, managing director at Mitsumi, added: “We are looking to onboard an entire VAD portfolio by the close of this year and Tripp Lite is a strategic partnership that will aid us in our mission of bringing appropriate and cost effective solutions to Africa.”


Top distributors, retailers and e-tailers from across the EMEA region are attending DISTREE EMEA 2013, the premier event for the regional ICT and CE channel, from February 19-22nd in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume channel. DISTREE EMEA is a powerful business platform for vendors looking to manage, build or launch routes-to-market within EMEA. From A-brand vendors to start-ups, the DISTREE EMEA structure and reach offers business benefits and powerful return on investment.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2013 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2013 Awards’ will include more than 20 categories for vendors and distributors from across the region.

For more information on attending DISTREE EMEA 2013 please contact quoting code DEMEA13


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