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Mitsumi highlights African credentials

by Stuart Wilson, Monday 19 November 2012

Mitsumi IT Distribution is keen to promote its African reach and the continent’s channel development potential. Mitsumi is looking to build its business in Africa, increasing both the number of vendors it works with and also the number of resellers in its customer base.

Mitsumi’s current vendor portfolio includes HP, Dell, Acer, Toshiba, Lenovo, Samsung, Microsoft, Western Digital, BenQ and Tripplite. During the event, Mitsumi met with delegations from Algeria, Kenya, Libya, Cameroon, Ghana, Morocco, Nigeria, Tanzania, Ethiopia, Uganda and Tunisia.

Mitsumi believes it holds an early-mover advantage in Africa as one of the first distributors to set up extensive in-country facilities across the continent. Mitsumi first launched in Africa in 1996 and how has sales offices in Kenya, Tanzania, Ethiopia, Uganda, Rwanda, South Sudan, Nigeria, Ghana, Ivory Coast, Benin, Algeria, Tunisia, Morocco, Mozambique, Zambia, Namibia, Mauritius and Madagascar.

In total, Mitsumi has 15 stocking points and eight service centres. The distributor claims that its sales for 2010-2011 hit US$171m.

Mitesh Shah, managing director at Mitsumi, said: “For Mitsumi, the story of Africa is a story of progress, opportunities, growth and a story of political and economic vibrancy.”

DISTREE EMEA 2013

Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2013, the premier event for the regional ICT and CE channel, from February 19-22nd in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume channel. DISTREE EMEA is a powerful business platform for vendors looking to manage, build or launch routes-to-market within EMEA. From A-brand vendors to start-ups, the DISTREE EMEA structure and reach offers business benefits and powerful return on investment.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2013 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2013 Awards’ will include more than 20 categories for vendors and distributors from across the region.

www.distree-emea.com

For more information on attending DISTREE EMEA 2013 please contact fhemraj@distree.com quoting code DEMEA13

DISTREE_Events

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