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Lanci lauds Lenovo’s MEA leaps

by Stuart Wilson, Thursday 15 November 2012

Gianfranco Lanci, president EMEA and senior VP at hardware giant Lenovo, has reiterated the importance of emerging markets such as the Middle East and Africa (MEA) to the vendor’s growth ambitions. Speaking in Dubai, Lanci stated that Lenovo currently held more than 10% market share in seven MEA markets: UAE, Egypt, South Africa, Lebanon, Kuwait, Jordan and Morocco.

"Lenovo’s MEA business is today significant contributor to EMEA revenues and we recognise the enormous contribution that the region lends to our success worldwide - making it strategically critical for global growth and leadership, and one to which we are wholly committed to investing in and expanding," Lanci said.

IDC’s third quarter 2012 figures gave Lenovo a 10.8% market share in EMEA thanks to solid year-on-year growth. The acquisition of PC maker Medion in Germany has helped Lenovo boost its EMEA growth rates. In the MEA region, Lenovo claims that it achieved the highest growth amongst the top ten vendors.

"We are witnessing a year-on-year growth of 46.6% in MEA and 61.3% in the Gulf region,” said Lanci. “In desktop PCs, we have jumped up in the rank to third in MEA with 13.2% year-on-year growth and to sixth in portable PCs with 56.6% year-on-year growth. In the UAE, we have increased our market share to 12.2% while in Saudi Arabia, we have a reached a historic high of 8.8% and have doubled our consumer segment [share] in the Kingdom."

Oliver Ebel, executive director and general manager for Lenovo MEA, added: "Since establishing a presence in MEA, Lenovo has demonstrated continued commitment to the region, including investment in establishing offices in UAE and South Africa and four new fully-fledged Lenovo operations in Saudi Arabia, Egypt, Morocco and Kenya, with plans for future expansion across MEA. In addition, we have, in few short years, more than tripled our workforce in the region to 150 employees."

Ebel added: "Lenovo’s strategy for continued growth in MEA includes a commitment to our customers and strategic partners by bringing true innovation to the market, and to continue streamlining and enhancing channels for delivery."

DISTREE EMEA 2013

Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2013, the premier event for the regional ICT and CE channel, from February 19-22nd in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume channel. DISTREE EMEA is a powerful business platform for vendors looking to manage, build or launch routes-to-market within EMEA. From A-brand vendors to start-ups, the DISTREE EMEA structure and reach offers business benefits and powerful return on investment.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2013 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2013 Awards’ will include more than 20 categories for vendors, retailers and distributors from across the region.

www.distree-emea.com

For more information on attending DISTREE EMEA 2013 please contact fhemraj@distree.com quoting code DEMEA13

DISTREE_Events

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