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New Lenovo roles for Ebel and Lee

by Stuart Wilson, Wednesday 17 October 2012

Hardware giant Lenovo’s Middle East and Africa (MEA) operation is now headed up by Oliver Ebel, who took on the role at the beginning of October, replacing former regional boss Jack Lee. Ebel is now executive director and general manager for MEA having previously served as regional boss for Eastern Europe and Turkey. Lee is relocating to Hong Kong where he will serve as corporate VP and general manager of Lenovo Hong Kong, Taiwan and Korea.

Ebel will oversee operations, strategy development, sales, marketing and relationship management with all stakeholders in the PC industry for Lenovo’s commercial and consumer products, as well as services. Ebel will report to Gianfranco Lanci, president EMEA and senior VP at Lenovo Group.

Lee will look to leverage his experience in his new role and steer the company towards continued growth and operational excellence in his position as general manager of Lenovo in Hong Kong, Taiwan and Korea.

Lanci said: "For three years, our global strategy has focused on protecting the areas where we are strong and attacking the places with greatest opportunity. Lenovo has achieved enormous momentum with eleven straight quarters as the fastest growing PC company, and our rise to the number two position in worldwide PC sales is testimony to the leadership we have in place to bring this strategy to fruition.”

“The Middle East and Africa business continues to be of significant importance during this extremely dynamic time in Lenovo’s history and I believe the managerial moves that we announce today provide the strength of leadership in key markets to take us to number one," he added.

During the past two years Lenovo has seen its MEA business go from strength to strength. Under Lee’s leadership, the business has achieved 70% annual sales growth.

Ebel said: "I am excited to be taking up this mantle at a time when the market is thriving for Lenovo, and to have the opportunity to further push our brand and technology forwards in this region."


Top distributors, retailers and e-tailers from across the EMEA region are invited to attend DISTREE EMEA 2013, the premier event for the regional ICT and CE channel, from February 19-22nd in Monaco.

DISTREE EMEA gathers hundreds of senior executives from EMEA’s Information Communications Technologies (ICT) & Consumer Electronics (CE) volume channel. DISTREE EMEA is a powerful business platform for vendors looking to manage, build or launch routes-to-market within EMEA. From A-brand vendors to start-ups, the DISTREE EMEA structure and reach offers business benefits and powerful return on investment.

During the course of the three-day event, delegates take part in thousands of pre-scheduled one-on-one meetings with hundreds of vendors. Each year, hundreds of new distribution agreements are struck across the region as a result of business relationships initiated at DISTREE EMEA.

DISTREE EMEA 2013 will also build on successful initiatives launched at last year’s sold out event including a regional awards ceremony. The ‘EMEA Channel Academy: 2013 Awards’ will include more than 20 categories for vendors and distributors from across the region.

For more information on attending DISTREE EMEA 2013 please contact quoting code DEMEA13


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