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HOME REGIONS Latin America › Westcon builds Latin America presence with Afina

Westcon builds Latin America presence with Afina

by Stuart Wilson, Wednesday 4 July 2012

VAD outfit Westcon has boosted its presence in Latin America, Iberia and North Africa, snapping up Afina Group through its purchase of GLS Software and its subsidiaries. Focusing on distribution of security and datacentre solutions, Afina’s vendor portfolio includes VMware, Citrix, Riverbed, and Symantec - as well as many firms currently among Westcon’s portfolio in other regions.

Headquartered in Madrid and Miami and founded in 1990, Afina conducts business across Latin America, the Caribbean, Iberia, France, and Morocco, offering a range of services to support its resellers, including post-sales support, value-added augmentation and training.

"The Latin American market is now entering a highly robust period of IT spending driven mostly by Brazil and Mexico. Most analysts estimate the region will generate more than US$310 billion in IT spending in 2012," said Dean Douglas, president and CEO at Westcon Group. "With the acquisition of Afina, Westcon is very well positioned to capture this momentum – driving market leadership in the local arena and expanding our portfolio of datacentre and security products."

Westcon operates as a VAD of category-leading unified communications, network infrastructure, datacentre and security solutions with a global network of resellers. The deal with Afina brings greater consistency to the Westcon line card, adding strategic vendors such as VMware, Symantec and Citrix to the VAD’s portfolio.

"When Afina was launched, the goal was to become the premier distributor in the Latin American and Iberian markets, offering the most comprehensive solutions and services in security and infrastructure," said Pedro Galatas, Afina Group CEO.

"Westcon has proven time and again its reputation as a distributor with unmatched market expertise and global reach. The acquisition is the right fit at the right time for the company and partners – an agreement that will dramatically power our next stage of growth," Galatas added.

DISTREE Latin America

The 2nd annual DISTREE Latin America takes place on September 11-13th 2012 in Buenos Aires, Argentina. DISTREE Events expanded into the Latin American market in 2011, driven by demand from ICT and consumer electronics (CE) vendors for a regional channel development platform. DISTREE Latin America offers easy access to major buyers from across this vast region in one place at one time.

DISTREE Latin America offers vendors a powerful and cost-effective platform to meet senior executives from major distributors and retailers from across this vast continent, accelerating channel development for all attendees. Follow DISTREE Latin America updates on Twitter


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