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Al-Falak completes MSO purchase

by Stuart Wilson, Tuesday 8 July 2008

Saudi Arabian IT solutions outfit Al-Falak has completed the acquisition of distributor Mishaal Al-Sudairy Office for Commercial Services (MSO). The deal for MSO, a significant player in the Saudi Arabian distribution channel, forms part of a wider regional expansion strategy for Al-Falak.

Al-Falak claims that the deal provides access to some leading vendors and fits with the company’s vision of becoming a premier IT company in the Middle East with a dedicated distribution division. MSO is a key distributor of leading brands such as Microsoft, Symantec, Logitech, Eaton MGE UPS Systems, Targus, D-Link, Avid Pinnacle Systems, POV and TwinMOS.

“Al-Falak is gaining ground in its long-term vision of becoming the leading IT company in the region. The acquisition will help consolidate Al-Falak’s IT distribution division, allowing the current computer supplies and accessories (CSA) division to focus on corporate business instead of reseller channel sales,” said Ahmed Ashadawi, president and CEO at Al-Falak.

“We are very excited about the new growth opportunities that have been unlocked. I am confident that this growth will further enhance our quality of services to our clients,” Ashadawi added.

MSO is a fast-growing trade only distributor operating through its head office in Riyadh and branches in Jeddah, Al Khobar, Dubai and Jebel Ali Free Zone.

“The move has been highly beneficial to both MSO and Al-Falak as combining our resources and expertise we will definitely provide more energy to our expansion initiatives and enhance our competitive edge in the market. The increased sales force will likewise enable us to better serve our clients, particularly in the Saudi Arabian market, which continues to offer excellent growth opportunities,” said Agnello Fernandes, general manager at MSO.

Ashadawi added: “Al-Falak will be able to substantially improve its capacity to serve key markets across Saudi Arabia through MSO’s excellent logistics and comprehensive network of reseller partners. The joint forces of Al-Falak and MSO will certainly make us more dynamic and give us greater flexibility to cater to various customer demands and subsequently increase our market share in the Kingdom.”

For over 27 years, Al-Falak has delivered enterprise IT solutions through a network of offices and trained technical personnel throughout the Middle East. Al-Falak’s portfolio of business partnerships include leading solution and software providers, hardware and consumable manufacturers, business consultancy firms and implementation specialists. The company has been aggressively expanding its facilities and networks as it pursues its expansion strategy across the region.

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