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DataCore charms channel partners

by Stuart Wilson, Wednesday 2 July 2008

Storage virtualisation software vendor DataCore gathered together more than 70 distributor and reseller partners for its third Central European partner conference, which was held in Hagen, Germany. The number of partners at the event was double the amount that attended in the previous year.

During the channel meet DataCore outlined its plans for growth and explained the roadmap for its solutions including its SANsymphony, SANmelody and SANharmony storage management and virtualisation platforms.

"The sheer professionalism and technical competence of the group [of partners] was remarkably impressive. It is just terrific and DataCore’s customers above all are fortunate to have resellers this technically competent and professionally enthusiastic," said DataCore CTO Ziya Aral

Iris Hatzenbichler, EMEA marketing and operations manager at DataCore software, added: “The great interest shown before and during the event has confirmed our strong belief that DataCore and its partners are on the right virtualisation road."

"With our storage software platforms we are offering a true value path for our partners and customers. The market for storage virtualisation is in a buoyant, optimistic mood,” continued Hatzenbichler.

DataCore’s distribution partners claimed that the storage virtualisation market was gathering momentum on the back of desktop and server virtualisation from Citrix, Microsoft, VMware and others.

Rainer Bretzel from DataCore distributor Magirus said: "It functions according to the whirlwind principle. Server and storage virtualisation simply belong together and our resellers are realising this."

Paul Mathes, business development manager at Azlan, added: "The market is still evolving and maturing, with room for further growth, and what we see is that each partner approaches the end user customer in a different way. Partners profit from events like the DataCore partner day, as they can learn from one another and use these platforms for a lively information exchange."

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