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Procera pumps up EMEA channel

by Stuart Wilson, Tuesday 1 July 2008

Deep packet inspection (DPI) solutions provider Procera is pumping up its channel to market in EMEA, signing up distributors and resellers across the region. The vendor is also strengthening its own team and winning new customers in the EMEA theatre. Procera has signed up Sysob IT-Distribution as a distributor covering Germany, Austria and Switzerland also added a number of new resellers.

Five new resellers now sell Procera’s PacketLogic products: Controlware, Giegerich & Partner and DPI experts Magellan in Germany, eSystems in Switzerland, and JM-Data in Austria. In the France and Benelux regions, Procera has added leading systems integrators DML and Simac as partners, respectively.

Procera solutions offer accurate traffic awareness, control and protection for complex networks. Under the leadership of VP of EMEA sales David Green, Procera has added senior DPI sales executives to its EMEA team.

"I am extremely pleased with the sales team we’ve put in place and am already seeing impressive results as we expand our presence with local Procera sales support coverage for all of Europe," said Green. "The European DPI market is rapidly maturing and today’s steady deal-flow in some of Europe’s largest markets require our local presence in order to continue our success."

The ProceraPro reseller programme is used to support and accelerate the sales momentum of qualified channel partners who are selling Procera’s PacketLogic solution. Procera has already established a two-tier distribution model in the UK by adding distributor Avnet, and reseller NGR Technology - an IP traffic management specialist for large enterprises - to complement long-time ProceraPro elite reseller Metropolitan Networks.

"The ProceraPro programme is important to us in such a large and diverse market as Europe," said Jon Linden, VP of global marketing at Procera.

"The accuracy and performance of our DRDL architecture throughout our PacketLogic product line, gives our resellers a powerful platform to meet the needs of broadband service providers today and in the future. By adding these new European ProceraPro partners and team members, we can now leverage the foundation that has been laid in Europe since 2001, which has resulted in an impressive customer base," Linden added.

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