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Pinnacle adds Phoenix in South Africa

by Stuart Wilson, Friday 27 June 2008

Phoenix Software has struck a deal to distribute the full range of Pinnacle System products in the South African market. The agreement includes distribution rights for Pinnacle Studio, the vendor’s video editing solution. Pinnacle Systems, a wholly owned subsidiary of Avid Technology, is a strong player in the provision of home video editing and TV viewing tools for the consumer market.

"This is a very exciting distributorship for us," said Jason Phillips, sales director at Phoenix Software. "It complements our existing range of consumer and professional products exceptionally well and we look forward to launching the new Pinnacle Studio version 12 in the near future.”

"Phoenix is a young, dynamic and well respected company in the retail channel," said Jaco Laubscher, country manager at Pinnacle Systems. "We are very excited to get Phoenix Software on board as a distributor and are looking forward to substantial growth in this market segment."

Phoenix Software is a software republishing business with offices in the United Kingdom and South Africa, and affiliate partnerships in South East Asia, United States and Sub Saharan Africa, including Zambia, Zimbabwe, Namibia Nigeria and Kenya.

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