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Astaro unveils reseller discounts in UK

by Stuart Wilson, Tuesday 17 June 2008

Security appliance vendor Astaro has kick started a channel promotion for its latest web gateway product line, offering UK resellers a whopping 85% discount on the retail price when they purchase the kit from authorised distributors before June 30th 2008. Arc Technology and Northamber distribute the Astaro web gateway (AWG) ‘all-in-one’ integrated web security appliances in the UK.

Arne Klein, VP of global marketing at Astaro, said: "This is the biggest new product promotion Astaro has ever offered its channel. An AWG can significantly simplify and improve a user’s web security. The Kick Start programme is designed to enable resellers to easily enter the web security market or enhance their product offering. Any reseller adding the AWG product range to its portfolio this month will be able to offer the best web security deal to its customers, while retaining significant margin."

The AWG range provides complete protection and control over data transferred over the web according to the vendor. The ’all-in-one’ web security appliance features malware detection and removal, instant messaging and peer-to-peer application control, URL filtering, dual anti-virus scanning and bandwidth management, fully integrated and manageable through a single browser-based user interface. The discount offer applies to all AWG models, 1000, 2000, 3000 and 4000, for larger enterprises.

Any reseller that orders AWG appliances during the promotional period will also receive complimentary training and a promotion kit that includes AWG marketing tools. The kit’s postcards, e-mail template and telemarketing script aid communication with customers. A worldwide network of nearly 2,500 solution partners who offer local support and services resell Astaro products.

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