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Lexmark appoints Sah Tech in Libya

by Stuart Wilson, Friday 13 June 2008

Printing and imaging solutions vendor Lexmark International Middle East has appointed Sah Tech as a distributor for the Libyan market. Sah Tech will take on responsibility for the distribution, sales and after-sales service for Lexmark products and solutions in the country.

“The appointment of Sah Tech will help us solidify the distribution of Lexmark’s products across Libya and help us maintain close relationships with our customers as well as expand our customer base,” said Francois Feuillet, general manager at Lexmark International Middle East.

Under the terms of the deal, Sah Tech will develop sales and marketing activities throughout Libya and will immediately start distributing and selling Lexmark’s range of printers and printing solutions – as well as providing relevant maintenance and customer support.

The Sah Group was established in Libya in 1998 as a distribution company focused on office supplies and stationery. The group expanded its focus in 2006 to include IT products, as well as network and printing solutions, establishing Sah Tech.

“What lead us to this partnership is Lexmark’s innovative products, as well as its comprehensive solution offers for enterprise customers, such as government, finance, health, and services sectors,” said Yousef BenYoussuf, general manager of Sah Tech.

“After our discussions, we found the utmost support and guidance from the Lexmark’s regional management team to strengthen our partnership and to further develop the business in the Libyan market. Due to the importance of optimising the distribution cycle, providing market leading after sales service, and providing industry leading printing solutions, we have decided to sign this agreement with Lexmark,” BenYoussuf added.

Sah Tech will begin recruiting resellers in the Libyan market to help extend the reach of the Lexmark products in the local market.

Watch Channel EMEA’s recent video interview with Lexmark Middle East’s Francois Feuillet at Digital Consumer Channel Middle East and Africa here

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