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Brightstar launches global accessories unit

by Stuart Wilson, Friday 13 June 2008

Wireless device distribution giant Brightstar has whipped the covers off its new global accessories company called Brightstar Accessories. The new unit, which will be headquartered in Miami, will focus on the procurement, marketing, sales and distribution of innovative mobile device accessories to operator, retail and dealer customers worldwide. Brightstar has named former Jabra executive Morten Steen-Jorgensen as president and CEO of the new company.

R. Marcelo Claure, Brightstar chairman, CEO and president, commented: "Worldwide, accessories continue to be a growing part of the wireless marketplace. As devices become more sophisticated and data-centric, the need for high-level accessory solutions becomes increasingly critical.”

“The formation of Brightstar Accessories, headed by Morten Steen-Jorgensen, addresses this need, and will further position Brightstar as a global leader in device and accessory management,” said Claure.

Morten Steen-Jorgensen said: "We believe that accessories can be a significant revenue contributor and margin enhancer to our customers, while simultaneously improving consumer satisfaction with their mobile device and overall wireless experience.”

“By creating Brightstar Accessories, we will lead the charge in providing the highest quality and largest product portfolio in the industry, serving both our supplier partners and over 160,000 points of sale around the world,” Steen-Jorgensen added.

Brightstar Accessories will position itself to sell and support a full range of both OEM and aftermarket accessories to customers around the world. The company plans to leverage Brightstar’s unmatched global footprint, supplier agreements and worldwide customer base to deliver better operational efficiencies, improved product portfolios and a full range of support services to help customers increase the sales of high margin accessories to their consumer base.

Steen-Jorgensen brings vast depth of experience from assignments in manufacturing, as well as operator and distribution organizations. Steen-Jorgensen was president of GN Mobile/Jabra, a global provider of wired and Bluetooth headsets. He also spent several years at AT&T, where his roles expanded from retail product management to channel and strategy development for AT&T’s international businesses in EMEA, Hong Kong, Netherlands, UK, Denmark, and the United States.

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May, 2021

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