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Port Designs adds Syntech as distributor

by Stuart Wilson, Wednesday 6 March 2019

Cases, bags, accessories and covers brand Port Designs has appointed South Africa-based Syntech as a distribution partner. Syntech will sell Port Designs’ product portfolio to its channel customer base. Ryan Martyn, co-founder at Syntech, said: “This key partnership will harness Syntech’s existing strengths and reseller channels to deliver the perfect Port Designs product to the right South African markets.”

Tennille Rhoode, country manager for Port Designs, said: “For the past 25 years, Port has developed strong worldwide partnerships, the most recent of which is Syntech. We chose to work with Syntech due to the company’s reputation for only distributing quality brands to the right channels. Innovation is at the heart of both these companies and introducing Syntech as a distributor for Port will ensure the continued growth of the brand in Southern Africa.”

Port Designs produces laptop carry cases, backpacks, trolley cases and tablet sleeves, as well as an accessories range designed to elegantly compliment new technologies. Formed in 1992, Port have positioned themselves as one of the leading brands in multiple international markets. The company has a dedicated design studio in Paris where products are created. They fill a niche market for current accessories that are both functional, stylish and well made.

Martyn added: “Although South African consumers used to favour the cheapest brand, trends show that they are now showing stronger loyalty to quality products and brands. With consumer behaviour prioritising value over simply price, partnerships with brands such as Port Designs give resellers the opportunity to supply world class products to their customers.”

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May, 2021

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