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DISTREE EMEA 2019 drives channel collaboration

by Stuart Wilson, Thursday 28 February 2019

GfK keynote at DISTREE EMEA 2019
GfK keynote at DISTREE EMEA 2019

The 17th annual DISTREE Europe, Middle East & Africa (EMEA) consumer tech regional channel event took place last week in Monaco. More than one hundred tech brands were represented at the event, holding pre-scheduled one-on-one meetings with senior executives and buyers from the region’s leading distributors, retailers, e-tailers and channel partners. DISTREE EMEA 2019 took place at the Fairmont Hotel, running from February 19th to 22nd.

Stuart Wilson, Event Director at DISTREE Events, said: “We want to thank all the delegates for their incredible energy at this year’s event. More than 4100 one-on-one meetings were pre-scheduled between exhibitors and channel partners in specific time slots. Hundreds more meetings were arranged on-site during the show.”

Unique format

“As a premium hosted buyer event, DISTREE EMEA’s unique format is specifically designed to facilitate as many new channel agreements between exhibitors and channel partners as possible. It was great to see some new deals actually signed on site, and we actively encourage all attendees to follow-up on their meetings in the weeks and months ahead,” he added.

DISTREE EMEA 2019 was supported by Event Partners GfK, Visit Monaco and CONTEXT, plus Bag Sponsor DICOTA. The event included an extensive conference and workshop programme with sessions and presentations from Content Partners CONTEXT, European Hardware Association (EHA), Futuresource, Game Advisor, GfK, GTDC, Parks Associates, Quadmark, Red Dolphin and Regent Partners.

More than 260 senior distributor, retailer and e-tailer executives from 50-plus countries attended DISTREE EMEA 2019. In the weeks running up to the event, exhibitors and channel partners used DISTREE Events’ web platform to research participating companies, submit meeting requests and build their personalised agenda of one-on-one meetings.

Event Partners

Event Partner GfK hosted a VIP Breakfast Briefing and three workshops during DISTREE EMEA, and also had a dedicated presence next to the main exhibition area, providing multiple opportunities for delegates to interact with the GfK team throughout DISTREE EMEA 2019.

Event Partner CONTEXT ran a successful VIP Distributor Session at DISTREE EMEA as well as a series of private dinners and a VIP lunch. CONTEXT also had a dedicated presence within the main exhibition area, allowing the CONTEXT team to interact with channel partners and exhibitors during this year’s event.

The DISTREE EMEA conference programme included keynotes from CONTEXT, Futuresource, GfK and Newegg, plus the 60 Seconds to Convince Awards programme. The 60 Seconds to Convince Awards gave participating brands the chance to deliver a one minute product pitch on the main event stage. The winners of the 60 Seconds to Convince Awards were determined by a live electronic vote by channel partners.

In total, 38 brands entered the 60 Seconds to Convince Awards, with TGI Technology picking up the Best Product Design Award for its UB+ EUPHO E2 speaker, securing 43% share of the final live vote. The Best Product Innovation Awards was won by Igloohome with its Smart Padlock product, picking up 39% of the live vote by channel partners. The Best Presentation Award went to Impakt for an entertaining promotion of its Genesis TIN 200 adapter, which secured 34% of the final live vote.

Diamond Awards

The DISTREE Diamond Awards also took place at this year’s event during the closing Gala Dinner at the Salle des Etoiles in Monaco. Attending channel partners were asked to evaluate exhibitors on a range of factors including product portfolio, product roadmap, channel programme, business potential, go-to-market strategy and the quality of meetings and interaction at DISTREE EMEA 2019.

A live electronic vote at the Gala Dinner was used to determine the winners of the DISTREE Diamond Awards by product category. Chipolo secured two DISTREE Diamond Awards, with Njoy, Genesis, Sangean, DICOTA, IRIS, Wenger, Travel Blue, Igloohome, NUU Mobile, Intellinet, Silicon Power, Sandberg and Apeman all winning one apiece.

Wilson added: “DISTREE EMEA works for brands at every stage of their channel development. It is a powerful event platform for managing, building or launching new routes-to-market. We are entering a new channel era where strategic collaboration between vendors, distributors, retailers, e-tailers and marketplaces is more important than ever.”

Business benefits

“DISTREE sits at the heart of this new channel ecosystem and we will continue to refine and improve our event model. Our delegates appreciate the value of an event that has a highly structured format, which guarantees them high quality meetings with high potential contacts in a business-focused environment. Our aim is to ensure all attendees see clear business benefits from the time they spend with us,” he explained.

“We will work closely with our exhibitors and channel partners to understand their feedback on this year’s event. We have some exciting innovations planned for DISTREE EMEA 2020 and will also be announcing some exciting developments related to our global event calendar in the next few weeks,” Wilson concluded.

Planning is already underway for next year’s DISTREE EMEA, which is provisionally scheduled to take place in Monaco from February 18th to 21st 2020. For more information on DISTREE Events’ unique consumer tech hosted buyer format and to register your interest in next year’s event, visit or contact your DISTREE Events account manager.

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