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ZAGG grabs Gear4 for US$40m

by Stuart Wilson, Monday 3 December 2018

Chris Ahern, CEO of ZAGG
Chris Ahern, CEO of ZAGG

NASDAQ-quoted accessories company ZAGG has acquired Gear4 from STRAX for US$40m – the equivalent of Gear4’s projected 2018 sales. Accounting for 23% market share in the UK and with significant growth in North America this year, Gear4’s extensive range of impact absorbing smartphone cases covers all leading handsets. Gear4’s cases exclusively feature D3O technology, the thinnest and most advanced impact and shock absorbing material currently used in professional sports, industrial and military equipment applications.

“As a leading mobile lifestyle company, this transaction underscores our commitment to expanding our product offering in order to better meet the needs of today’s smartphone consumer,” said Chris Ahern, CEO of ZAGG.

ZAGG is a global leader and innovator in accessories and technologies that empower mobile lifestyles through its award-winning product portfolio that includes screen protection, power management, mobile keyboards, and personal audio. With more than 1.9 billion smartphones predicted to ship during 2018, the Gear4 acquisition complements the ZAGG product portfolio and provides credible access of a growing brand to a large category driven by demand for mobile devices globally.

Gear4 will benefit from the acquisition by leveraging ZAGG’s expansive global distribution footprint to drive increased sales and profitability. In addition to the license for D3O technology, ZAGG will acquire the Gear4 corporate headquarters located in Maidenhead, England, and retain the services of its talented employees located in the USA, Canada, UK and Hong Kong.

“Gear4 and D3O provide a robust intellectual property portfolio in protective case technology for mobile devices, which we believe is a significant differentiator especially given the trend of increasingly costly handsets. Thanks to its cutting-edge protective case designs, Gear4 is thriving while many other case brands consolidate,” added Ahern.

“For multiple reasons, we are excited to welcome Gear4 to the ZAGG family of brands. Most importantly, the business provides us with meaningful growth opportunities as we build toward our long-term goal of US$1 billion in annual revenue and is immediately accretive to margins,” he added.

D3O impact absorbing technology is trusted worldwide in US military combat uniforms and protective gear worn by professional athletes. In its raw state, D3O materials flow freely when moved slowly, but on shock, lock together to absorb and disperse energy before instantly returning to their flexible state.

ZAGG is a global leader in accessories and technologies that empower mobile lifestyles. The company has an award-winning product portfolio that includes screen protection, power management solutions, mobile keyboards, and personal audio sold under the InvisibleShield, mophie, ZAGG, BRAVEN and IFROGZ brands.

In 2015, Gear4 partnered with D3O to create world-leading impact protection products for consumer electronics. Now 12 years old and established in over 40 countries, Gear4 has a proven track record of creating world-leading products that have satisfied millions of consumers worldwide. Working to the impeccable standards of British engineering and innovation, Gear4 aims to constantly deliver unique, well-designed products that protect devices.

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May, 2021

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