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AB Group picks up Oppo rights

by Stuart Wilson, Tuesday 27 November 2018

Andrzej Przybyło, chairman of the management board of AB
Andrzej Przybyło, chairman of the management board of AB

Central and Eastern European distributor AB Group has added smartphone brand Oppo to its portfolio. AB Group has struck a distribution deal with Oppo that will cover Poland. Zbigniew Mądry, commercial director at AB, said: “Oppo is the fourth largest smartphone vendor in the world, with more than 121 million phones sold in 2017. Since June this year, it has been offering its products in the Netherlands, Spain, Italy and France.”

Madry added: “We offer models such as Oppo Find X, which had its European première in the Louvre in Paris. Oppo Find X stands out due to its unique design, characterised by 93.8% screen-to-body ratio, which set new records among mobile phones worldwide. Additionally, it features the Super VOOC charging function - enabling charging the whole battery in just 35 minutes - and sliding cameras – two at the back and one at the front.”

Oppo products will be introduced to the Polish market is the first half of 2019. AB Group sales hit €437.1m (US$494.8m) for the quarter ending September 2018, with net profits of €2.7m (US$3.1m).

Andrzej Przybyło, chairman of the management board of AB, said: “The business model of AB Group differs from its competitors. That is why we are a safe bet and why we focus on long-term business relationships. Our safe business model enables us to build shareholder value not only through current cash flow surpluses, but also through the best starting position for the future.”

AB Group has the largest customer base in the region, numbering over 16,000 companies. It is also a leading partner for global technology companies. The distributor’s product portfolio includes nearly 100,000 SKUs.

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