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Rashi Peripherals unveils new identity

by Stuart Wilson, Monday 12 November 2018

The company will now be known as RP tech India, a subsidiary of Rashi Peripherals
The company will now be known as RP tech India, a subsidiary of Rashi Peripherals

Fast-growing India-based distributor Rashi Peripherals has unveiled a new corporate identity. The company will now be known as ’RP tech India’ (a subsidiary of Rashi Peripherals), with a new logo designed to personify forward and futuristic thinking. RP tech India aims to become a ‘one stop shop’ that can fulfil all the IT-related requirements of Indian consumers through its extensive channel network.

Kapal Pansari, director at RP tech India, said: “As our business horizon continues to expand, we believe that it is the right time to reinforce our fundamental values and core strengths. We are very excited to announce the launch of our new name and logo that illustrates and amplifies our aspiration and futuristic thinking. We vow to become the one stop shop for the entire spectrum of the channel fraternity.”

Rajesh Goenka, director of sales and marketing at RP tech India, said: “We started business in 1989 and we have come a long way to be the most admired value-added distributor in India. This is a proud moment for us and we are grateful to our vendors and channel partners for their support and encouragement that led us to take the next big leap.”

RP tech India intends to reach out to 1000-plus cities and towns in the next two to three years. The company will continue to expand its breadth by opening branches in the emerging tier three and tier four cities and add top brands in its product portfolio. RP tech India is also developing an enterprise business to cater to SMEs and SMBs as well as Government-related verticals.

“We are very bullish on the upcoming market opportunities and we are all set to tap new business prospects with renewed synergy,” Goenka concluded.

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