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Benks ready to expand EMEA channels

by Stuart Wilson, Thursday 8 November 2018

Kelly Cai, sales executive at Benks
Kelly Cai, sales executive at Benks

Accessories brand Benks has confirmed its participation at DISTREE Europe, Middle East and Africa (EMEA) 2019 as the company looks to accelerate its regional channel development. Benks’ expansive portfolio includes power banks, cables, screen protectors and mobile cases and covers. DISTREE EMEA 2019 will give Benks a unique opportunity to pre-scheduled meetings with senior executives from consumer tech distributors, retailers and e-tailers from 50-plus countries in one place at one time.

Kelly Cai, sales executive at Benks, said: “We are looking forward to making contact with professional distributors, retailers and agents in EMEA to talk about the potential for future business cooperation.”

With hundreds of channel partners already confirmed for DISTREE EMEA 2019, which takes place in Monaco from February 19th to 22nd, the event will once again provide a powerful business platform for consumer tech, consumer electronics and IT brands looking to launch, build or manage their routes-to-market across the region.

Cai added: “We will focus on promoting our 3D Tempered Glass Screen Protectors authorised by Accessory Glass 2 by Corning. We will also showcase MFI cables and power banks, plus a wide range of creative products including innovative selfie sticks and automotive technology products."

Benks has been established for more than a decade and is targeting middle and high-end consumers with a range of high quality and creative products characterised by strong levels of innovation. The company is now ready to identify and appoint focused distributors that can really promote the Benks’ brand within the markets they cover.

Cai concluded: “In the current market, many competitors just imitate the models owned by other factories. Benks can provide unique design products that compete strongly in the market. We offer brand promotion support, reliable quality and local stock availability.”

“Regarding margin proposition, we provide great discount for customers based on the total amount per month or every year,” Cai continued. “We provide marketing materials such as product catalogue, poster, product pictures, videos, new product samples and so on. What is more, we will also share a promotion fund with partners.”

Based on initial success in specific EMEA markets, Benks is now ready to embark on rapid channel development across the region, with a target of building a network of 30 distributors and wholesalers to fulfil the brand’s potential.

Distributors, retailers, e-tailers and marketplaces attending DISTREE EMEA will be able to pre-schedule one-on-one meetings with the Benks’ team at next year’s event.

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May, 2021

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