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Elevation confirmed to attend DISTREE EMEA

by Stuart Wilson, Monday 24 September 2018

DISTREE EMEA facillitates pre-scheduled one-on-one meetings between tech brands and high quality channel partners
DISTREE EMEA facillitates pre-scheduled one-on-one meetings between tech brands and high quality channel partners

Next year’s DISTREE Europe, Middle East & Africa (EMEA) hosted buyer consumer tech and IT channel event takes place in Monaco on February 19-22nd.

Senior executives from influential distributors, retailers and e-tailers are confirming their spot at the event, keen to meet one-on-one with prospective and existing brand partners and capitalise on DISTREE EMEA’s unique event format.

Dima Negodiuk, CEO at fast-growing Ukraine-based distributor Elevation, gave Channel EMEA the inside track on the company’s current activities and roadmap for future growth.

Negodiuk said: “Elevation is the authorised distributor for more than 35 brands, servicing more than 900 partners in the whole CIS, providing access to 4000 points of sale. Our channel customer base includes Apple premium resellers (APRs), telecom retail chains, CE retail chains, FMCG retail, sports retailers, baby shops, gift shops and duty free shops in airports.”

International expansion

Elevation is an ambitious and fast-growing distributor that focuses on premium accessories and gadgets in the territory of CIS and Eastern Europe. With more than 90 staff, Elevation currently has offices in three countries: Kazakhstan, Russia and Ukraine. Next year, the distributor plans to open offices in Czech Republic, Poland, Spain and Italy.

Negodiuk added: “Elevation’s portfolio contains both young and world-famous brands. Our marketing department takes an individual approach and creates a distinct business strategy for each brand, which allows them to gain popularity in the market, leading to an increase in sales.”

Elevation works closely with brands it represents to make sure they focus on appropriate channels designed to quickly maximise sales. The distributor is also adept at working with magazines, bloggers and social media influencers to raise the profile of the brands it represents.

Elevation’s current portfolio includes Razor, Sphero, RHA Audio, FuseChicken, STM Bags and Element Case among others.

Retail readiness

Negodiuk continued: “With most brands we have exclusive distribution. We can offer brands comprehensive retail readiness, ensure packaging compliance and work with them on point of sale displays, staff training, product forecasts, plus retail pricing and margin analysis.”

“Elevation manages products throughout the entire lifecycle to ensure brand integrity. Also it give us the opportunity to control global intellectual property in areas such as trademarks, copyrights and patents. Elevation protects brands through carefully drafted distributor and retail agreements designed to give us ultimate control of where protects are sold,” explained Negodiuk.

DISTREE EMEA is a premium hosted buyer event that allows technology and consumer electronics (CE) brands to hold pre-scheduled one-on-one meetings with senior executives from channel partners from 50-plus countries in one place at one time.

Elevation will use its participation at DISTREE EMEA 2019 to meet existing vendors and also evaluate potential new brands to add to its portfolio. The number of new distribution deals signed or under negotiation is a key metric to determine the success of DISTREE EMEA.

DISTREE EMEA is an ’invitation only’ event. Pre-qualified distributors, retailers, e-tailers and marketplaces benefit from an ’expenses paid’ package. The guest package includes accommodation, transfers to and from Nice airport, access to the online meeting scheduler, all meals as per the event agenda, plus access to the conference programme, workshops and networking functions. Details on how to apply for a hosted buyer invite can be found at

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May, 2021

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