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i-Life signs distribution deal in Pakistan

by Stuart Wilson, Monday 10 September 2018

i-Life and M&P have signed a distribution deal for Pakistan
i-Life and M&P have signed a distribution deal for Pakistan

Fast-growing device brand i-Life has signed Muller & Phipps (M&P), a subsidiary of Techsirat, as a distribution partner in Pakistan.

i-Life is one of fastest growing PC brands in the region with presence across 50 countries spanning the Middle East, Turkey, Africa, CIS, India, Bangladesh and Nepal.

Deepak Bhatia, i-Life’s global director for sales and marketing, said: “M&P unparalleled reach it a natural choice for Pakistan market. We are happy to partner with M&P to continue bringing world-class yet affordable products for consumers across Pakistan.”

Bhatia added: “We constantly innovate to pack premium features and style without compromising on quality and affordability. It is our mission to develop innovative products that enhance people’s lives.”

Abdul Wahid, director telecom and IT at M&P, said: “We are excited to partner with i-Life for its range of budget-smart devices exclusively for the Pakistan market. We are confident that i-Life’s product proposition coupled with M&P’s unique capabilities to provide the widest range of products seamlessly across the market will go a long way. i-Life, with its range of affordable products, will cater to the demands of the consumer and thereby grow the market.”

Ricardo Davila, WW LDP lead at Microsoft, said: “Microsoft congratulates i-Life for their entry into Pakistan market, where we see tremendous opportunities for our Windows devices for growth. i-Life has been a fast-growing partner for us in the Middle East and Africa in the last few years. We believe Pakistan customers will enjoy the portfolio of devices i-Life offers with Genuine Windows.”

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