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15th annual DISTREE Russia tech channel hosted buyer event concludes in Moscow

by Stuart Wilson, Tuesday 5 June 2018

Frederic Simard, Event Director for DISTREE Russia
Frederic Simard, Event Director for DISTREE Russia

The 15th annual DISTREE Russia tech channel hosted buyer event concluded last week in Moscow. More than 50 tech brands were represented at this week’s event, holding pre-scheduled one-on-one meetings with 290-plus senior executives and buyers from the country’s leading retailers, e-tailers, marketplaces, resellers, VARs, dealers, service providers and channel partners. DISTREE Russia 2018 took place at the Areal Hotel, Moscow.

Frederic Simard, Event Director for DISTREE Russia, said: “We want to thank all of the exhibitors at this year’s event, which included international brands entering the market for the first time as well as vendors with well-established routes-to-market in Russia. DISTREE Russia caters for tech brands at every stage of their in-country channel development, offering incredible access to buyers and channel partners in both business-to-consumer (B2C) and business-to-business (B2B) markets.”

This year’s DISTREE Russia included a VIP Distributor Tour on the final day of the event, providing an extra value-add for international brands looking to start importing their products into Russia. Thousands of pre-scheduled one-on-one meetings took place between exhibitors and channel delegates. Each attendee builds their personalised agenda prior to the event, allowing them to research and select delegates best suited to their precise business needs.

DISTREE Russia 2018 was supported by Gold Sponsor Modecom, plus Silver Sponsors KEENETIC and TOTOLINK. Event Partners were GfK and Merlion, with Lenovo as Technical Partner for this year’s event. Content Partners for DISTREE Russia 2018 include APKIT, CONTEXT and GfK.

DISTREE Russia hosted an extensive conference programme of workshops and keynotes, including the debut of the new ‘GameChangers’ plenary presentation session. Speeches from research house GfK, vendors Intel, KEENETIC and Lenovo, retailer DNS, plus marketplaces Yandex.Market and, gave delegates deep insight into the latest technology and channel trends shaping the Russian market.

DISTREE Russia also hosted the ’60 Seconds to Convince Awards’, which gave exhibitors the chance to deliver a one-minute elevator pitch for their latest product or solution to all delegates. The winners of the 60 Seconds to Convince Awards were determined using a live electronic voting process. Modecom picked up the Best Presentation Award, with Q-Cyber claiming the Best Product Innovation Award and Navitel winning the Best Product Design Award.

DISTREE Russia 2018 took place in the luxurious surroundings of the Areal Congress Hotel. Surrounded by green parkland, this conveniently located hotel is situated just 10 miles from Moscow’s ring road.

Simard added: “Planning is already underway for DISTREE Russia 2019 as we look to build on the success of this year’s event. DISTREE Russia’s unique hosted buyer format sets it apart from traditional trade shows. The quality and quantity of the one-on-one meetings that take place is a unique value-add for both exhibitors and channel delegates. We offer a range of support services on-site to ensure we maximise the business benefits for all attendees.”

“The Russian channel is maturing and the domestic market remain a huge opportunity for tech brands on both the B2C and B2B side. DISTREE Russia sits at the very heart of new channel ecosystems that are redefining routes-to-market across the country. We will continue to refine our event format and market research to ensure tech brands meet the highest quality channel audience at DISTREE Russia. Join us in 2019,” he concluded.

Vendors, technology suppliers, distributors, resellers, retailers and e-tailers that require more details on DISTREE Russia can find full event details and contacts at or follow @DISTREE_Russia for event updates.

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May, 2021

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