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Rashi Peripherals holds annual review event

by Stuart Wilson, Monday 14 May 2018

Krishna Choudhary, co-founder, and director at Rashi Peripherals
Krishna Choudhary, co-founder, and director at Rashi Peripherals

India-based distributor Rashi Peripherals held a two-day annual business review (ABR) conference in Mumbai. The event gathered Rashi Peripherals’ senior team from across the country to evaluate performance during the last 12 months and to outline the company’s future development vision. Krishna Choudhary, co-founder, and director at Rashi Peripherals, speaking at the event, stated: “The previous year was indeed tough as the industry went through a lot of turns and twists post-GST regime. We did face the challenge during initial days, but we did a fairly good job and were able to control side effects of new tax regulation without hampering business continuity.”

Choudhary added: “We were the first distributor to start GST billing on the day of implementation and that reflects our power of adaptability. I am sure we all will work with the same synergy and continue to reach new heights in the coming years.”

Branch heads and branch managers representing 51 locations across India gave in-depth presentations on their previous year’s performance and achievements at the event.

The highlight of the event was the interactive session ‘Khul Ke Poonch’, an open forum for branch heads to highlight their issues to Rashi Peripherals’ management team. The session aimed to build a strong bridge of trust between the company and its elite salesforce. The leadership panel addressed the issues highlighted and assured continue support to branches.

Rashi Peripherals vowed to reinforce its fundamental strengths with a renewed focus on empowerment of branches, channel engagement, value-added service and growth aspirations.

Kapal Pansari, director at Rashi Peripherals, said: “As the industry dynamics are changing at a fast pace, we at Rashi Peripherals are also reinventing our business model. Distribution of cutting-edge technology solutions will remain a key focus of our business in the next three years. We are now stepping out of our boundaries and will be exploring new business avenues in the areas of deep learning, Artificial Intelligence (AI), and digital marketing.”

Rashi Peripherals is a leading distributor in India with a channel customer base of more than 9000 dealers and retailers in 750 towns and cities countrywide. Rashi Peripherals has branch and service operations in more than 50 locations.

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May, 2021

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