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Alexander Kataev, General Manager, Lenovo Russia, to deliver GameChanger keynote at DISTREE Russia

by Stuart Wilson, Wednesday 9 May 2018

Alexander Kataev, General Manager, Lenovo Russia
Alexander Kataev, General Manager, Lenovo Russia

DISTREE Russia has confirmed that Lenovo will deliver a GameChanger keynote presentation at this year’s 15th anniversary event, which takes place in Moscow on May 30th to June 1st, 2018. Alexander Kataev, General Manager, Lenovo Russia, will deliver the keynote presentation entitled: ‘Market Growth Drivers for PCs & Laptops’.

Kataev will present the key trends that Lenovo is focusing on in both the consumer and commercial PC segments. Lenovo’s GameChanger presentation will highlight the categories and segments channel partners need to focus on to drive future business success. Kataev will also explore how the Russian market compares to the wider EMEA region, outlining both the current situation and the future trends that will shape the Russian market.

The new GameChangers session updates vendor and channel delegates on the major technology trends and new business models that will drive the evolution of channel ecosystems within Russia. Kataev joined Lenovo in 2010 and was appointed General Manager of Lenovo Russia in 2013. Kataev began his career at Coca-Cola, followed by roles at Sony and HP. Kataev graduated from Tomsk State University of Control Systems and Radioelectronics.

DISTREE Russia, the country’s leading annual tech channel hosted buyer event, offers technology brands, service providers and distributors access to executives from more than 250 of Russia’s leading retailers, e-tailers and resellers in one place at one time. The hosted buyer event covers both business-to-consumer (B2C) and business-to-business channels (B2B).

Lenovo is also a confirmed exhibitor for DISTREE Russia 2018 and will hold pre-scheduled one-on-one meetings with existing and prospective channel partners throughout the event.

Marina Nikitina, Special Adviser for DISTREE Russia, said: “We’re delighted that Lenovo will present as part of the inaugural GameChangers session at DISTREE Russia 2018. Alexander Kataev’s wealth of experience and in-depth knowledge of the Russian market means that this presentation will offer deep and meaningful insight covering both channel developments and market trends.”

“Lenovo sits at the heart of collaborative channel ecosystems spanning both the B2C and B2B channels. Lenovo is a global Fortune 500 company and a leader in providing innovative consumer, commercial, and datacentre technology. With an extensive portfolio and a progressive channel approach, we look forward to learning more about Lenovo’s business strategy in Russia,” she added.

DISTREE Russia 2018 will take place in the luxurious surroundings of the Areal Congress Hotel. Surrounded by green parklands, this conveniently located hotel is situated just 10 miles from Moscow’s ring road.

Delegates attending DISTREE Russia create a personal agenda of pre-scheduled one-on-one meetings tailored to their precise business needs. As a premium hosted buyer event, DISTREE Russia offers a wide range of support services and assistance to participating international brands, designed to deliver clear business benefits and a compelling return on investment (ROI) for all exhibitors.

Frederic Simard, Event Director at DISTREE Russia, commented: “This year’s 15th anniversary DISTREE Russia is a ‘must attend’ event for executives involved in the country’s B2C and B2B tech channels. The Lenovo GameChanger keynote forms part of a powerful conference programme designed to equip all delegates with the knowledge, insight and skills to thrive in today’s changing market.”

Vendors, technology suppliers, distributors, resellers, retailers and e-tailers that require more details on DISTREE Russia 2018 can find full event details and contacts at or follow @DISTREE_Russia for event updates.

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May, 2021

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