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HOME NEWS Retailer › Ring boosts channel reach with X-cite in Kuwait

Ring boosts channel reach with X-cite in Kuwait

by Stuart Wilson, Monday 30 April 2018

Rohit Gandotra (left), senior director, X-cite by Alghanim; Mohammad Meraj Hoda (centre),Ring; Fernando Vicente Lopez (right), Alghanim
Rohit Gandotra (left), senior director, X-cite by Alghanim; Mohammad Meraj Hoda (centre),Ring; Fernando Vicente Lopez (right), Alghanim

Smart doorbell brand Ring has announced a partnership agreement with X-cite by Alghanim Electronics, Kuwait’s largest electronic retailer, to distribute Ring’s easy-to-use security devices.

This partnership will help Ring expand its reach across the Kuwait market, offering security products and services.

Mohammad Meraj Hoda, VP business development at Ring, said: “X-cite by Alghanim Electronics has been providing technology-driven business solutions in Kuwait, controlling more than 70% of the market share when it comes to consumer electronics distribution. Home security products and solutions are a natural extension to their product offering.”

“Ring is looking forward to working with X-cite by Alghanim Electronics to address neighbourhood and home security needs by extending our product offerings through internet service providers (ISPs), online retailers, system integrators and brick and motor channels where they have very strong relationship,” he added.

Fernando Vicente Lopez, VP of electronics at Alghanim Industries, said: “Under the Kuwait 2035 vision there are huge opportunities for the housing sector to grow and develop and we believe that the Internet of Things is set to disrupt the way we live. Homes are going to get ‘smart’ with connected products offering endless possibilities to make our lives easier, more convenient, and more comfortable.”

“The awareness and demand for smart entry devices, such as smart doorbells that keep families, neighborhoods and communities safe are growing and therefore we believe that our partnership with Ring is a perfect fit. We see exciting new possibilities in this partnership with Ring across the country and it will help X-cite by Alghanim Electronics to better address our customer’s needs in today’s environment of ever-increasing demand for neighbourhood and home security solutions.” Lopez added.

Ring products are now sold in over 18,000 retail stores worldwide. X-cite by Alghanim Electronics is the largest multi-brand electronics retailer in Kuwait with a collection of over 300 global brands. Parent company, Alghanim Industries, is one of the largest, privately-owned companies in the Gulf region.

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May, 2021

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