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Ewent Eminent eyes channel expansion at DISTREE EMEA

by Stuart Wilson, Tuesday 6 February 2018

The company will focus on its range of IP cameras
The company will focus on its range of IP cameras

Ewent Eminent will highlight the breadth of its technology portfolio to hundreds of tech distributors and retailers at this week’s DISTREE EMEA hosted buyer channel event in Monaco. The company will look to strengthen its brand equity and focus on the strength of its channel support, the quality of its products and their ease of use for customers.

Ewent Eminent will showcase its wide portfolio spanning security, networking, power, connectivity, audio-video, input, accessories, TV and monitor brackets, plus cables. In the security space, the company will focus on its range of IP cameras. The company will also look to promote its WP brand of rack and cabling stands.

A spokesperson at Ewent Eminent commented: “In the last 12 months the market has changed rapidly. We have seen a strong growth in the online business for Ewent Eminent, but also a recovery of offline channels as resellers start to offer additional value-added services such as installation, project consulting, service and assistance.”

Ewent Eminent’s routes to market are split equally between retail, online and traditional channels including resellers. The company has significant European channel coverage but sees further expansion opportunities in DACH, France and Eastern Europe.

The company has a compelling proposition for channel partners based on a wide and profitable product portfolio, plus strong levels of marketing expertise and support. Ewent Eminent offers extended warranty terms, plus favourable financing and delivery terms.

“Thanks to our logistic hubs in Netherlands and Italy and our extensive stocks, we able to offer an exceptional order availability ratio - around 95%,” added the company spokesperson. “Our margin structure makes our offer very interesting and allows our partners to increase their traditional low margin business related to standard PC, notebook and mobile phone sales.”

The company is currently growing its sales more than 20% per annum within EMEA. Delegates attending DISTREE EMEA are welcome to visit the Ewent Eminent and WP team on stand K7 in the main exhibition area.

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