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HOME REGIONS Middle East › Huawei opens experience store at Dubai Mall

Huawei opens experience store at Dubai Mall

by Stuart Wilson, Tuesday 7 November 2017

Huawei Consumer Business Group (CBG) has opened its first UAE ’experience store’ at Dubai Mall. The store offers consumers a full retail experience, which includes access to Huawei’s latest products and services under one roof. All new products will now be available for pre-booking and sale at the store at the same time as their global launch.

Gene Jiao, president Huawei CBG, Middle East & Africa, said: “The Dubai Mall is the iconic place for high-end technology brands to showcase the latest products with cutting-edge technology. Ultimately, in line with our global consumer-centric strategy, our goal is to provide a better choice and a more comprehensive experience for our regional consumers.”

The sleek and futuristic design and layout of the 1,312 square feet store aims to provide customers with a space to explore Huawei’s latest products, according to the vendor. Pre-booking of the Mate 10 Pro will be available from the 13th of November in store. The retail space also features a dedicated kids’ zone.

Huawei’s growing retail influence

Channel EMEA publishes a monthly report on conditions in the Middle East consumer tech retail channel, collecting detailed feedback from vendors, distributors and retailers. The report includes an analysis of the influence of brands at a retail level by product category.

In the most recent September 2017 report, Huawei achieved a Retail Influence Index (RII) of 22% in the Mobiles category, 14% in the Wearable Tech & Connected Devices product category, and 9% in the Tablet category.

DISTREE Middle East 2018

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2018, including DISTREE Middle East. DISTREE Middle East 2018, which takes place April 22-24 in Dubai, gathering together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products.

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