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Rashi Peripherals promotes PC business

by Stuart Wilson, Friday 22 September 2017

Indian distributor Rashi Peripherals teamed up with leading PC brands to promote the sector’s potential at its recent channel training programme. Rashi Peripherals PC division (PCD) gathered 60 top partners from across India in Mumbai for its two-day PCD 2.0 training programme, which showcased the latest offerings from Asus, Lenovo, HP and Intel.

The PCD training programme initiative by Rashi Peripherals, conducted in association with its strategic vendor partners, aims to educate channel partners on the new market opportunities in the desktop and PC business.

Peter Chang, country manager at Asus India, said: “The PCD training programme was a great platform to introduce our latest gaming line of products to key [channel] champions. We showcased our flagship ROG, Vivobook, and Zenbook series and provided in-depth training to champions on our latest offerings.”

Rashi Peripherals conducted an in-depth advanced training session for champions on stock tracking and inventory planning. There was also a discussion on critical industry issues where the distributor highlighted how it was helping the channel liquidate inventory, which is currently the most significant need of partners.

Rajesh Goenka, VP sales and marketing at Rashi Peripherals, said: “Rashi Peripherals is the only distributor who has close ties with all the leading PC brands, and we are very optimistic about the gaming PC business growth in India."

Senior executives from Rashi Peripherals will attend regional consumer tech channel event DISTREE APAC in Singapore this November. The event offers consumer tech brands a unique opportunity to meet face-to-face with top distributors from 20-plus key Asian markets in one place at one time.


Channel APAC is an official Media Partner for regional technology and consumer electronics retail channel event DISTREE APAC taking place November 8-10th in Singapore. Vendors, distributors and retailers requiring more information about DISTREE APAC 2017 should contact quoting code DAP17.

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May, 2021

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