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Panasonic plans MEA marketing push

by Stuart Wilson, Thursday 14 September 2017

Consumer tech brand Panasonic will launch a new marketing campaign in the Middle East & Africa (MEA) region with the tag line, ‘Makers of Quality. Mastered in Japan’. The brand hopes to reinvigorate itself as a leading Japanese brand offering innovative and premium quality products. Panasonic also wants to increase its market penetration through strategic alliances with key retailers in the region.

Panasonic Marketing MEA - the regional operation for Panasonic - has announced the new plan for fiscal 2017 under the leadership of its new managing director, Hiroki Soejima. Panasonic also intends to create ‘local-fit’ product line-ups tailored to the precise needs of customers in the MEA region.

Soejima commented: “Over the years, the Middle East region has witnessed a sustained growth across industries. As a leading Japanese manufacturer offering the widest product portfolio, both for consumers and business’ alike, it has augured well for us. Being a customer-centric brand, we are constantly adapting and evolving to market demands and this year we aim to increase our footprint across the region.”

He added: “Riding along this dynamically growing market we aim to align our strategies to keep pace with the ever-changing requirement with the introduction of flagship models along with a strong new line-up that will excite our customers. To invigorate our brand, we will launch our strong 360-degree marketing campaign highlighting ‘Japan Quality’, reinforcing us as a premium Japanese brand.”

Panasonic’s portfolio covers consumer tech and appliances. Panasonic Marketing MEA oversees the brands presence in the region, covering all functions related to sales and marketing, supply chain and customer service solutions.

DISTREE Middle East 2018

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2018, including DISTREE Middle East. DISTREE Middle East 2018, which takes place April 22-24 in Dubai, gathering together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products.

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