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Tech Data UK becomes Fitbit distributor

by Stuart Wilson, Monday 11 September 2017

Tech Data has been appointed as an official UK distributor for the full range of Fitbit activity trackers. The distributor is looking to extend the reach of the wearables to new areas of the market, including the corporate and healthcare sectors, but now holds the rights to distribute Fitbit across all channels

Paul Jacobs, business unit director for CE and accessories, Tech Data, told Channel EMEA: "Tech Data is able to distribute [Fitbit] to all customers in all market sectors. However, as the largest distributor to the business-to-business (B2B) sector in the UK, our focus with Fitbit will be firmly on customers serving the corporate and mid-market segments."

“Fitbit motivates people to reach their health and fitness goals by tracking their activity. Millions of consumers all over the world do that already using Fitbit products and businesses are also using wearables to support and encourage employees in leading healthy lifestyles, so there is a tremendous amount of potential,” he added.

In the US, there are insurance firms that offer benefits including shopping vouchers for recording a certain number of steps per day on their Fitbit, and other schemes that offer users frequent flyer points for every day they achieve a certain goal, such as 10,000 steps. One health insurer’s scheme gives members a direct cash reward, paid into a flexible savings account, for completing a certain number of steps every day.

“The reach of wearables is being extended and the opportunities could be massive,” Jacobs added. “We will be working closely with Fitbit in partnership with ISVs and API integration specialists in this area to target reseller partners with ideas or specific opportunities they want to develop - we’d love to hear from them.”

Olivier Claude, senior sales director EMEA at Fitbit, stated: “This agreement with Tech Data will enable us to address the massive potential we see for our products in the corporate wellness, healthcare and wider commercial sector. Tech Data has an excellent reputation for building and enabling new channels and the market knowledge and capabilities to help us develop our sales in new areas of the market.”

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May, 2021

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