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Indian distributor conducts GST awareness campaign

by Stuart Wilson, Friday 11 August 2017

Indian distributor Rashi Peripherals recently concluded its unique goods and services tax (GST) PC campaign for partners. The ‘R U GST Ready’ campaign aimed at creating GST awareness among partners and assisting them in smooth transition to the new tax regime. Under the campaign, over 300 Champions of Rashi Peripherals spread across the country reached out to over 1000 outlets and assisted partners in upgrading their existing IT hardware to comply with GST requirements. Rashi Peripherals claims that it was the only distributor in India to start GST billing from July 1st.

Rajesh Goenka, VP sales and marketing at Rashi Peripherals, said: “‘The ‘R U GST Ready’ campaign was a 360 degree promotion on GST, which reflects our commitment towards our channel ecosystem. Our Champions reached out to partners to spread awareness about GST and ‘Personalised PC’. We also offered our GST ready PC to Partners so that they could start billing under a new tax regime. This helped them liquidate their stocks and increase business.”

GST has created a huge demand for PC hardware, giving a boost to the component business. As enterprises need to migrate to new IT systems to comply with the GST norms, personalised computers are a significant opportunity for the businesses.

Goenka said: “The requirement for the GST-ready PC is indirectly triggering PC and component demand in India. We are the leading player in this business segment and very optimistic about the future demand for DIY PCs.”

Neeraj Gupta, one of Rashi Peripherals’ partners and owner of Delhi-based Suman Enterprise, said: “The ‘R U GST Ready’ campaign was a great initiative by Rashi Peripherals. Because of their support, we were able to upgrade our knowledge and IT systems for GST compliance.”


Channel APAC is an official Media Partner for regional technology and consumer electronics retail channel event DISTREE APAC taking place November 8-10th in Singapore. Vendors, distributors and retailers requiring more information about DISTREE APAC 2017 should contact quoting code DAP17.

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May, 2021

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