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Synnex expands Fuji Xerox partnership

by Stuart Wilson, Monday 17 July 2017

Synnex has expanded its Australian distribution deal with Fuji Xerox Printers and will now stock the brand’s entire range of products. Along with Fuji Xerox Printers’ retail solutions, Synnex will also now distribute the company’s entire product range, enabling Fuji Xerox Printers to expand its reach across the IT and systems integrator markets, opening up new channels.

Given Synnex’s extensive distribution networks in Australia, this deal represents a new opportunity for Fuji Xerox Printers to not only grow and consolidate its footprint in this market, but also introduce a whole new range of products to new and existing resellers and system integrators.

Mo Kandeel, general manager of sales for Fuji Xerox Printers Australia, said: “We’re excited to be expanding our long-standing partnership with Synnex to include our entire product range. We’ve been successfully selling via Synnex in the retail space for a number of years now and are thrilled with the opportunity to be reaching broader markets with the introduction of our mono and colour, multifunction and A3 devices into Synnex’s portfolio of solutions.”

According to Kandeel, the expanded partnership aligns with Fuji Xerox Printers channel strategy to achieve incremental net new growth by focusing on expanding its reach across the IT, tier one and tier two systems integrator spaces.

Kandeel added: “Synnex is the leading broad-based distributor in the country, with national reach, warehousing and logistics. Expanding our portfolio has enabled us to gain access to over 3,000 print resellers across Australia.”

Jay Ko, Synnex Australia Product Director, stated: “We are pleased to see the expansion of our Fuji-Xerox range. This is in line with Synnex strategy to focus on the fast growing A3 MFP segment and further strengthen Synnex position in managed print service solutions.”


Channel APAC is an official Media Partner for regional technology and consumer electronics retail channel event DISTREE APAC taking place November 8-10th in Singapore. Vendors, distributors and retailers requiring more information about DISTREE APAC 2017 should contact quoting code DAP17.

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May, 2021

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