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DISTREE Russia completes successful B2B and B2C tech channel event in Moscow

by Stuart Wilson, Friday 23 June 2017

DISTREE Russia 2017 took place from the 21st to 23rd June in Moscow, Russia. Buyers and senior executives from more than 260 channel partners took part in thousands of pre-scheduled meetings with exhibitors. This year’s event once again spanned both business-to-business (B2B) and business-to-consumer (B2C) channels. The channel delegate base comprised resellers, retailers and e-tailers from across Russia & CIS.

Frederic Simard, Event Director for DISTREE Russia, said: “The 14th annual DISTREE Russia united the region’s tech channel ecosystem. We want to thank all our participants at this year’s event – sponsors, exhibitors, delegates, event partners, content partners, speakers and media.”

DISTREE Russia 2017 was supported by Event Partners GfK, Merlion and Microsoft. Content Providers at this year’s event included 2L, GfK, Merkata, Ocean Solutions and, with Lenovo participating as Technical Partner. DISTREE Russia also had dozens of official Media Partners covering the event, giving exhibitors access to Russia’s leading channel and technology publications.

60 Seconds to Convince

The popular ‘60 Seconds to Convince Awards’ took place at DISTREE Russia, giving exhibitors the chance to deliver a one minute pitch for their latest product. Live voting determined the winners in three categories: Best Product Design, Best Product Innovation and Best Presentation.

GZ Electronics picked up the Best Product Design award for its LoftSound GZ-22 speaker, securing an impressive 77% of the final live vote. The Best Product Innovation award went to MyKronoz with its ZeTime smartwatch picking up 33% of the vote. Myscreenprotector won the Best Presentation accolade, getting 62% vote share for its pitch for BodySHIELD protective device screens

Business platform

Simard added: “DISTREE Russia offered all delegates a compelling mix of pre-scheduled meetings, keynote speeches, workshop sessions, awards and professional networking opportunities. Planning is already underway for DISTREE Russia 2018.”

The DISTREE Russia conference programme spanned both B2B and B2C channels with sessions covering a diverse range of topics including Russian IT market trends, marketing strategies, the rise of online marketplaces and the impact of cloud computing.

DISTREE Russia provided a powerful business platform for technology brands at every stage of their channel development. Established brands with existing channels in Russia such as Acer, Dell, Kingston, Lenovo, Microsoft, Samsung, Schneider, Toshiba and WD among others, were all represented at this year’s event. The event also gave brands that were new to Russia a great opportunity to meet potential partners.

Antoine Nantet, Business Development Manager at dashcam brand Roadeyes, said: “As a new brand in the Russian market we were pleased to meet regional players from all over Russia that we would probably have not met without DISTREE Russia.”

CACTUS, a fast-growing Russian company that aims to set new standards for market-compatible printing consumables and accessories, also attended DISTREE Russia. A spokesperson at CACTUS commented: “This was our third time at DISTREE Russia and we want to thank the DISTREE team for this great opportunity to develop our business and meet both potential and existing clients. The one-on-one meeting format was very important to us.”

Channel audience

Influential Russian tech distributors also exhibited at DISTREE Russia 2017. Distributors such as Marvel, Merlion, MICS and Staten among others, used their participation to showcase their product and services portfolio and meet existing and prospective channel customers.

Simard concluded: “We strive to create the most efficient channel event for all tech brands - from start-ups to international A-brands. The channel audience we invite is carefully researched to maintain its quality and relevance to exhibitors. By allowing exhibitors and delegates to pre-schedule one-on-one meetings, we maximise the business benefits for all attendees, allowing them to build an efficient personal agenda tailored to their precise needs.”

Vendors, technology suppliers, distributors, resellers, retailers and e-tailers that require more details on DISTREE Russia can find full event details and contacts at or follow @DISTREE_Russia for event updates.

DISTREE Russia 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Russia. DISTREE Russia returned to Moscow in 2017. The country’s leading technology channel event once again offered technology suppliers access to Russia leading retailers, e-tailers and resellers in one place at one time.

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May, 2021

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