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Aptec gets strategic with Dell EMC in Middle East

by Stuart Wilson, Wednesday 21 June 2017

Distributor Aptec, part of Ingram Micro, has been selected as a strategic distribution partner by Dell EMC across the UAE, Oman, Qatar, Bahrain, Kuwait and Yemen. The expanded relationship builds on Aptec’s current partnership with Dell EMC and further strengthens Ingram Micro’s relationship with one of the world’s largest IT solution providers. As a leading VAD in the Middle East, Aptec now offers access to Dell EMC’s full portfolio of products, including advanced cloud IT infrastructure, converged systems, server and storage solutions, plus client systems.

“The expansion of our partnership to include the full Dell EMC solution portfolio is an excellent affirmation of the success during many years of Aptec as a distributor of Dell in the Middle East region,” said Ali Baghdadi, senior VP and chief executive of Ingram Micro META region.

“We are pleased to offer an expanded portfolio of advanced solutions to our reseller partners as we continue to deliver on our commitment to support the growth of their businesses. Our team possesses excellent expertise and is well-positioned to provide unparalleled support to resellers to build their Dell EMC businesses,” he added.

Mohammed Amin, senior VP, Middle East, Turkey and Africa (META) at Dell EMC, said: “Our distributors play a crucial role in our new Dell EMC partner programme. We are very pleased to have Ingram Micro on board in this important market, as they are a key player of ICT distribution who is well connected to the partner landscape both on a global scale and specifically in the META region.”

Havier Haddad, senior channel director META at Dell EMC, stated: “With our industry leading portfolio of solutions and a world-class channel programme, we are well positioned to shift the status quo of the IT industry. Keeping this in mind, with Ingram Micro, one of the world’s largest IT solution providers on board, we aim to put our channel ecosystem at the forefront of IT transformation and achieve even greater heights in the future.”

Aptec’s Dell EMC launch event is taking place in Dubai at the end of September 2017. The company will collaborate with Dell EMC to highlight solutions addressing significant market and growth opportunities for channel partners.

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May, 2021

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