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DISTREE Russia 2017 unites senior B2B and B2C channel executives to meet tech suppliers

by Stuart Wilson, Wednesday 21 June 2017

DISTREE Russia 2017, which unites technology brands and distributors with senior executives from Russia’s leading B2C and B2B channel partners, takes place in Moscow this week, from the 21st to 23rd June. During the three-day event, exhibiting vendors and distributors will hold thousands of pre-scheduled one-on-one meetings with buyers and senior executives from more than 260 channel partners.

DISTREE Russia 2017 is supported by Event Partners GfK, Merlion and Microsoft. Content Providers at this year’s event include 2L, GfK, Merkata, Ocean Solutions and, with Lenovo participating as Technical Partner. DISTREE Russia also has dozens of official Media Partners covering the event, giving exhibitors access to Russia’s leading channel and technology publications.

Frederic Simard, Event Director for DISTREE Russia, said: “DISTREE Russia is proud to covers both business-to-consumer (B2C) and business-to-business (B2B) channels. Now in its 14th year, the annual event gathers senior executives from Russia’s most influential channel partners. Resellers, solution providers, retailers and e-tailers are all represented at the event.”

More than 1000 one-one-one meetings have been pre-scheduled for DISTREE Russia using the event’s powerful web platform. Hundreds more meetings will be arranged on site as delegates look to take full advantage of the business networking platform the event format provides. Channel partners from across Russia are present, giving exhibitors a cost-effective and efficient opportunity to promote themselves on a regional basis.

“DISTREE Russia is a highly focused trade event and is far removed from a traditional trade show,” added Simard. “Each invited channel executive is pre-qualified by the DISTREE recruitment team, using our wealth of Russian channel knowledge, ensuring both the quality and relevance of meetings that take place at the event.”

DISTREE Russia offers all delegates a compelling mix of pre-scheduled meetings, keynote speeches, workshop sessions, awards and professional networking opportunities.

“We believe in the power of face-to-face networking,” added Simard. “That is the unique value-add of the DISTREE platform: bringing the right people together in one place at one time. The quality of the audience ensures a strong return on investment (ROI) for all our exhibitors and partners.”

“The Russian market is recovering well and we are seeing increased interest in digital transformation projects in B2B channels,” Simard added. “Russia also has a resilient consumer technology market, driven by a strong gaming segment and high levels of interest in the latest devices.”

Vendors, technology suppliers, distributors, resellers, retailers and e-tailers that require more details on DISTREE Russia 2017 can find full event details and contacts at or follow @DISTREE_Russia for event updates.

DISTREE Russia 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Russia. DISTREE Russia will return to Moscow in 2017. The country’s leading technology channel event will once again offer technology suppliers access to Russia leading retailers, e-tailers and resellers in one place at one time. DISTREE Russia will take place at Hotel Yahonty ( in Moscow on the 21-23rd June 2017.

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May, 2021

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