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Monitor market shifts towards high-end

by Stuart Wilson, Tuesday 13 June 2017

Worldwide shipments of desktop monitors declined by 1.1% year-on-year in the first quarter of 2017, according to the latest figures from CONTEXT, the IT market analysis company. The low-end of each market has been noticeably shrinking, and there has been a marked change in the product mix.

There has been a shift to larger, more expensive screens; rising sales of curved monitors, higher resolution displays and gaming monitors; and growing demand for 21:9 monitors. This, in turn, has increased the ASP with prices rising +2% year-on-year, according to CONTEXT.

“The decline in sales was driven by the consumer segment, which dropped 1.8%, while the fall in commercial shipments was smaller at 1.0%,” commented Lachlan Welsh, Senior Analyst at CONTEXT.

Screens of 23" and above accounted for 57% of the global market in the first quarter of 2017, up from under 50% in the same period in the previous year. Full HD makes up nearly two-thirds of the global market, and continues to be the predominant resolution, while WQHD screens also gained share with sales growing at 90% year-on-year. IPS remains the strongest growing panel technology, and had a 40% share of the market in the first quarter, up from 30% the year before.

Shipments to EMEA grew by 2.6%, driven by Central & Eastern Europe (CEE), which saw 19% growth. North America was the only other key region to grow. Worldwide, the multi-function monitor market declined by 10% year-on-year, despite growth in CEE and North America, mainly because of weak sales in Latin America and Middle East & Africa (MEA).

Dell retained its position as number one in the vendor rankings in the first quarter with an 18% share of the total market in unit terms, while HP and Samsung followed with shares of 13% and 11% respectively.

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