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GfK to deliver opening keynote on consumer tech trends at DISTREE Russia 2017

by Stuart Wilson, Thursday 25 May 2017

DISTREE Russia ( has confirmed that GfK is an official Event Partner for this year’s channel event, which takes place at Hotel Yahonty ( in Moscow on the 21-23rd June 2017. As an official Event Partner, GfK will deliver the opening keynote, two workshop sessions and a VIP Breakfast Briefing during the event.

Frederic Simard, Event Director for DISTREE Russia, said: “GfK’s participation at DISTREE Russia 2017 will give all delegates access to the latest market data and deep insight on the tech trends and buying behaviour shaping the future of the Russian tech market.”

Market insight

GfK’s most recent TEMAX analysis of the ICT, telecoms and consumer electronics market in Russia indicated that the total market value hit US$5.64 billion in the first quarter of 2017. Sales in the telecoms segment climbed 9.7% year-on-year in local currency terms to hit US$1.7 billion. During DISTREE Russia 2017, the delegation from GfK will deliver the following content sessions:

GfK Keynote: How Tech Trends will Change Consumer Behaviour - From virtual reality to smart home, mobile payments to wearables, GfK will explain how technology is changing consumer behaviour and how delegates should respond. This session includes an in-depth look at gaming’s potential for contributing to overall IT sector growth. Using GfK’s Future Buy survey of 20,000 consumers in 20 countries, GfK will highlight the shopper attitudes, habits and trends that consumer tech distributors need to understand for future success. Presented by Gernot Teufel, Global Director IT & Distribution, GfK.

GfK Workshop: Russian Digital Market Overview - An overview of the current state of digital market in Russia, including IT, office equipment, telecom, photo, consumer electronics. What were the biggest problems in 2016? What were the Q1 2017 results and market perspectives? This session is open to vendors, distributors, resellers and retailers. Presented by Sergey Zadorozhniy, IT Sector Manager, GfK.

GfK Breakfast & Briefing: Russian IT Market Trends 2017 - Back on Track. Within this exclusive breakfast session GfK will present and illustrate the top trends for Russian and regional IT and digital goods markets in 2017 and share GfK expectations with the audience (by invitation only). Challenges as well as opportunities for all Russian HighTech markets will be summarised for vendors, distributors, resellers and retailers. This session helps senior management in terms of their their daily business and the identification of new business opportunities.

GfK Workshop: Russian High-End Consumer Markets - GfK will guide delegates through the most valuable and desired parts of Russian consumer markets. Post-crisis restoration and worldwide technology trends made high-end one of the most important growth points of Russian digital markets. How did consumer behaviour change and what technology innovations will lead the market in coming year? GfK will explain this together with an outlook on the development of retail channels and online sales. Presented by Andrey Seregin, IT Sector Senior Consultant, GfK.

Channel partners

More than 300 pre-qualified channel partners are set to attend DISTREE Russia 2017, with the number of exhibitors also set to increase as more technology suppliers explore the potential for further growth and channel development within the Russian market.

“The conference and workshop programme forms an important part of the overall event experience,” added Simard. “Channel delegates at DISTREE Russia can pre-regsister to attend workshops and also pre-schedule one-on-one meetings with exhibitors. This allows each delegate to build a bespoke personal agenda tailored to their precise business needs and areas of interest.”

Vendors, technology suppliers, distributors, resellers, retailers and e-tailers wishing to register for DISTREE Russia 2017 can find full event details and contacts at or follow @DISTREE_Russia for event updates.

DISTREE Russia 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Russia. DISTREE Russia will return to Moscow in 2017. The country’s leading technology channel event will once again offer technology suppliers access to Russia leading retailers, e-tailers and resellers in one place at one time. DISTREE Russia will take place at Hotel Yahonty ( in Moscow on the 21-23rd June 2017.

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