May 17, 2021

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E-tailer revamps website

by Stuart Wilson, Wednesday 17 May 2017

UAE-based e-tailer is making a multimillion dollar investment to revamp its website, shifting to a new platform and a new design that will make browsing easier for online shoppers. is a member of the Dubai Chamber of Commerce and Industry (DCCI) and is now in its fourth year of operation. The company was named e-tailer of the year at the recent Middle East Retail Academy (MERA) Awards held in Dubai in conjunction with DISTREE Middle East 2017. has ambitious expansion plans including adding online marketplace functionality to the site. The company also plans to expand its geographic remits and has set its sights on Saudi Arabia as the next country it will cover. The investment in the website also includes a move to an Oracle-based back-end system.

Alex Tchablakian, operations manager at, said: “We are so proud of what ‘’ has achieved in the last four years, which has positioned us as a leading online store for the Middle East region. E-commerce in the UAE is thriving.” offers free shipping in the UAE for all orders above AED100 (US$27.2) and is committed to ensuring that all products are 100% genuine. The company has also confirmed that suppliers selling through’s online marketplace will not be charged delivery, processing, credit card or shipping fees. operates its own fleet of vehicles and has also partnered with local couriers to ensure full coverage within the UAE. The company has also forged alliances with leading courier brands like Aramex, DHL and TNT in order to ship worldwide.

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May, 2021

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