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Touchmate confirmed for DISTREE Middle East

by Stuart Wilson, Saturday 6 May 2017

Consumer tech brand Touchmate will display its expansive product portfolio to senior buyers from the Middle East’s leading retailers and e-tailers at this week’s DISTREE Middle East in Dubai.

Vasant Menghani, founder and CEO at Touchmate, said: “DISTREE is a great platform for vendors and retailers to gather for networking, to showcase products and renew friendships.”

The DISTREE format is based on pre-scheduled one-on-one meetings between exhibitors and retailer delegates.

“It is a great event concept where you get to spend quality time with real buyers and close deals in a professional but relaxed environment,” added Menghani.

Touchmate believes that the consumer tech brand landscape has changed in the last two years, with non-profitable players closing operations or moving into different business areas.

“Prices for consumer electronics have decreased and products have become more affordable. The mobility segment has grown faster than any other category and we see this trend continuing,” added Menghani.

“DISTREE Middle East is an opportunity for Touchmate to showcase its new range of products and explain our company strategy to a wide range of partners, helping them to increase business in their stores,” he added.

Touchmate’s portfolio spans a wide range of digital products including notebooks, tablets, smartphones, accessories, gadgets and home appliances. The company sells across the Middle East and continues to see strong growth in markets such as Saudi Arabia and Qatar. The company also sells into African markets. Africa now accounts for approximately 30% of the company’s business.

At DISTREE Middle East 2017, Touchmate will highlight its slim low-cost notebooks and its range of karaoke microphone products to retail buyers. Waterproof speakers, kids tablets and smartwatches will also be displayed on the Touchmate stand. Touchmate aims to continue expanding its channel customer base in the region.

New partners

“We’re always looking for new partners, especially in Iran, Egypt and Africa. But we also want to meet our existing partners to highlight our range to their existing and new team members. We want to make sure they remain proud of being a Touchmate partner,” explained Menghani.

Touchmate was established 27 years ago and is proud of its strong relationships with leading hypermarket chains in the region. Touchmate believes that its expansive portfolio of 1000-plus products is a value-add for retail partners.

“We’re a ‘one stop shop’ for retailers, reducing their import headaches,” said Menghani. “We offer innovative products at best prices with excellent packaging and strong profit potential for partners. We welcome all retail buyers to spend some time with Touchmate at DISTREE Middle East 2017.”

DISTREE Middle East 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Middle East. DISTREE Middle East 2017, which takes place from May 8th to 10th in Dubai, gathers together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products. Thousands of pre-scheduled meetings take place between delegates during the event, accelerating consumer tech channel growth and development throughout the Middle East. This year’s event will also include a delegation of leading consumer tech retailers from Africa.

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May, 2021

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