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HOME REGIONS Middle East › SDC adds AGON rights in GCC

SDC adds AGON rights in GCC

by Stuart Wilson, Wednesday 19 April 2017

MMD, the Asia Pacific brand licensing partner of AOC and AGON, has appointed Dubai-based distributor SDC to market the AGON range of gaming monitors and AOC’s premium range of monitors across the GCC. Sameh Gamal, business development manager at AOC in Middle East and Africa, said: “It is our pleasure to partner with SDC. Their experience in gaming market with various other leading brands and network of resellers convinced us that they will play a key role in increasing the presence of the AOC brand in the region.”

Gamal added: “We were looking for a partner who understands the dynamics of gaming market and can support us in taking our premium range to the target audience. SDC, with its expertise, infrastructure, logistics and technical capabilities is a perfect fit to our strategy.”

AOC is one of the largest brands of display solutions in the world with a wide product portfolio. The company recently launched a new range of gaming monitors under the AGON brand. AOC AGON monitors are designed for gamers and are defined by performance-driven specifications.

Sergey Didenko, managing director at SDC, said: “We are excited to partner with AOC, they are one of the best brands in the business. Our region wide channel base and experience in the local market will increase the penetration for AOC brand in the market. It will also benefit channel partners from accessing more business opportunities provided by comprehensive range of AOC.”

Gamal concluded: “We will work closely with SDC and support them in marketing initiatives. We plan to conduct a roadshow for partners in Dubai soon and we are confident that this will be a good start to our successful association with SDC.”

DISTREE Middle East 2017

We are pleased to confirm that Channel EMEA is an official Media Partner for all DISTREE events in 2017, including DISTREE Middle East. DISTREE Middle East 2017, which takes place from May 8th to 10th in Dubai, gathers together hundreds of senior executives from e-tailers, retailers, online marketplaces, distributors and vendors of consumer tech products. Thousands of pre-scheduled meetings take place between delegates during the event, accelerating consumer tech channel growth and development throughout the Middle East. This year’s event will also include a delegation of leading consumer tech retailers from Africa.

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