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Sophos targets Middle East SMB channel

by Stuart Wilson, Monday 16 January 2017

Security solutions provider Sophos has announced a new initiative for small and medium sized businesses (SMB) in the Middle East. The special training and incentive initiative for channel partners is designed to enable them to address SMBs as a focus for their go-to-market activities. Harish Chib, VP Middle East and Africa at Sophos, said: “With the growing volume of sophisticated and targeted threats across the world, small businesses without dedicated security resources are particularly challenged to stay secure.”

“They often do not have adequate skilled security staff on board and have invested more on managing business challenges than on IT security infrastructure. The strategy of adding layer upon layer of security technologies is really no longer practical or effective. It is costly and complex and out of reach for a vast majority of businesses. Hence, we felt it is important to cater to this segment,” he added.

“Our intention is to help incentivise our channel partners to better serve and support our customers in this market segment with security knowledge and expertise. Channel partners, who meet these targets will incentivised and rewarded by Sophos for their efforts, where they will be able to earn back by way of price discounts and credit for certification training,” Chib explained.

Sophos also announced a special pricing and rebate promotion for channel partners targeting SMB end users. As part of this special incentive, partners can get a return through reduced pricing and extra training initiatives.

“Sophos is a 100% channel driven IT security company offering synchronised security through our next-generation portfolio of endpoint, network or cloud security solutions. As part of our ‘Channel First – Channel Only’ sales strategy, we are committed to providing simple and comprehensive security solutions to not only the mid-market enterprises but also the SMB segment and the channel partners that serve them. We are confident that our new training and incentive initiative will encourage our regional channel partners and gear them to cater to the ever-growing SMB segment in the Middle East,” Chib concluded.

New SMB Channels event

SMB Channels Middle East, organised by DISTREE Events, will launch in the region in 2017. The new two-day event will bring together 300 executives from the region’s leading resellers of IT solutions focused on serving small and medium businesses (SMBs). More than 60 vendors and value-added distributors (VADs) are set to showcase their solutions and services in the main exhibition area at SMB Channels Middle East.


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June, 2021

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