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Ingram Micro launches cybersecurity unit in META

by Stuart Wilson, Tuesday 6 December 2016

Ingram Micro, one of the largest technology distributors in the META (Middle East, Turkey and Africa) region, today announced the appointment of Marc Kassis as cybersecurity director. Kassis is the former CEO Middle East of Atos, one of the largest European services providers. With this appointment Ingram Micro has launched its cybersecurity business practice in META region which now consists of more than 40 highly qualified professionals in the cybersecurity field.

Kassis’ role will include driving the cybersecurity strategy and its execution in close collaboration with Ingram Micro’s country-level’ go-to-market teams. The business unit will ensure the introduction of a complementary range of cybersecurity vendors, security training, consultancy services and security managed services. The business unit will also be responsible for channel partner development and enablement as well as rolling out strategic marketing programmes.

Ingram Micro has been a leading distributor in META region of Security vendors like Symantec, Intel Security, HPE, Cisco, IBM, Kaspersky and others for years through its valueadded distribution entities in the region, Aptec and Armada. Since the beginning of the year, Ingram Micro has added new cybersecurity vendors like A10, Nexthink, Nuix and PhishMe. The distributor claims that it has a few more vendors in the pipeline that will be added to its portfolio before the end of 2016 and in the first few months of 2017.

“Our target is to enhance the value proposition to the market through our business partners with dedicated range of services and more relevant blue chip vendors,” said Ali Baghdadi, senior VP and chief executive of Ingram Micro’s META region. “Today, we are launching the cybersecurity business unit which will act also as a practice and a reference for our partners. We welcome Marc to Ingram Micro and look forward to the contributions he and his team will make to our business.”

Kassis said: “I am very proud to take this challenge and create this value to all vendors and partners already trusting Ingram Micro. It goes beyond the simple common sense of gathering under a single business unit all cybersecurity vendors. We are going to deliver value added services and become much more relevant to our vendors and market in this domain.”

New SMB Channels event

SMB Channels Middle East, organised by DISTREE Events, will launch in Dubai in May 2017. The new two-day event will bring together 300 executives from the region’s leading resellers of IT solutions focused on serving small and medium businesses (SMBs). More than 60 vendors and value-added distributors (VADs) are set to showcase their solutions and services in the main exhibition area at SMB Channels Middle East.


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