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Brydge to expand channel reach in South East Asia

by Stuart Wilson, Monday 24 October 2016

Brydge, an award-winning leader in premium and innovative tablet accessories, is participating at next month’s DISTREE APAC in Singapore, to meet and build business relationships with some of the region’s top consumer tech distributors and retailers. , said: “We are performing really well in the US market and we’re keen to replicate this success within Asia-Pacific, especially the markets of South East Asia.”

“In APAC we have already experienced some success in Japan, Korea and Australia with consumers keen to purchase premium accessories for iPads,” he added. “We currently work with Ingram Micro in Australia and New Zealand, and are ready to recruit additional distributors and retail partners across South East Asia, which is one of the reasons why we are attending DISTREE APAC.”

Smith continued: “We offer products that excel in their category, which have achieved strong channel sell through. We’re keen to increase our channel reach in Japan and Hong Kong and also want to build relationships with Apple Premium Resellers (APRs) across the region.”

Brydge has strong consumer channel credentials, having just expanded its online partnership with Best Buy to a US-wide rollout in Best Buy retail locations. The company’s retail sales have soared tenfold year-on-year to date in calendar 2016.

“We are selling through more than Best Buy stores now in the US and also have agreements with some key carriers and important APRs such as Simply Mac. We’re available in nearly 1,600 stores in the US market alone, as well as 2,000 more across the globe,” said Smith.

Announcing the Best Buy partnership, Smith stated: "Brydge is dedicated to becoming the market leader in premium and innovative devices that deliver the ultimate experience in mobility and productivity, and this partnership [with Best Buy] is a further step towards that goal."

Brydge iPad keyboards are precision-engineered to provide users an unrivalled experience that combines the convenience and functionality of the iPad with the productivity of a MacBook. All Brydge keyboards boast a sophisticated, minimalistic design that includes adjustable brightness backlit keys, Brydge’s patented 180-degree hinge system for premium viewing angles and adjustments, Bluetooth connectivity, and a powerful rechargeable battery that lasts up to three months.

“We’re now looking to leverage our success in iPad keyboards and expand our portfolio into some new exciting areas, which we will be able to talk about with distributors and retailers at DISTREE APAC,” explained Smith.

“We are in a crowded product category with hundreds of competing products, so we know we have to work hard to achieve differentiation in the market and ensure Brydge offers a compelling proposition to the consumer,” he added.

This year Brydge has been included on the prestigious Inc. 5000 list as one of the ‘Fastest-Growing Private Companies in America’. Each year, business publication Inc. ranks the 5000 fastest-growing private companies in America by sales growth over a three-year period. Brydge was ranked 1542 overall and ninth in the computer hardware category.

Brydge is receiving positive reviews in the press and is also looking beyond retail towards opportunities in the enterprise and education markets as well. Retailers and distributors attending DISTREE APAC 2016 can pre-schedule one-on-one meetings with the Brydge team through their web account.


Channel APAC is an official Media Partner for regional technology and consumer electronics retail channel event DISTREE APAC taking place November 2-4th in Singapore. Vendors, distributors and retailers requiring more information about DISTREE APAC 2016 should contact quoting code DAP16.

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May, 2021

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